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How Do E-commerce Products Succeed by Atlassian Head of Product

Product School

Tuesday, May 7, 2019 from 3:00 PM to 4:00 PM (PDT)

How Do E-commerce Products Succeed by Atlassian Head...

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Watch it Online
Only registered attendees will be sent access to the Livestream via email
May 7, 2019 Free  

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*** DISCLAIMER: This event is ONLINE ***

E-commerce is not just for retailers anymore. While business-to-consumer, B2C, e-commerce gets most of the attention, growing at 10%+ per year, business-to-business, B2B, e-commerce isn’t far behind at 7%+ growth per year. Across both, Product Managers play a critical role in defining the next generation of e-commerce experiences for consumers and businesses to increase sales/conversion, build loyal customers, and support brand positioning.

Main takeaways:
-The major trends driving e-commerce today across B2C and B2B
-What’s different between B2C and B2B
-Key areas on which Product Managers must focus across the e-commerce funnel: attracting site traffic through SEO, enabling search / browse and rapid product discovery, and ultimately, the purchasing of products and repeat visits
-The tools and approaches that can help Product Managers be successful in a highly competitive and fast moving e-commerce environment

Meet the Speaker: Brendan Foley

Brendan Foley is the Head of Product Management for the Ecosystem business at Atlassian, which encompasses one of the largest B2B app marketplaces. He has more than 13 years experience in B2C and B2B product management covering sectors such as retail / e-commerce, digital advertising, enterprise software, and cloud applications. In his current role at Atlassian, he leads efforts in product strategy and execution to enable developers to build apps for Atlassian products, and for customers to discover and purchase apps through the online and in-product marketplace. Prior to Atlassian, Brendan was a Divisional Vice President in product management for e-commerce at Sears. He oversaw efforts on Sears.com and Kmart.com and later for the online marketplace. Earlier, he held leadership product management and planning roles at Microsoft in digital advertising and enterprise software.

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Have questions about How Do E-commerce Products Succeed by Atlassian Head of Product? Contact Product School

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Product School

Founded in 2014, Product School is the world’s first technology business school.

We provide certified courses in Product Management, Data Analytics, Coding, Digital Marketing and Blockchain to professionals across 15 campuses worldwide. In addition to on-site campuses, we also offer the same courses, live online. Both on-site and online courses are taught by real-world product managers who work at top technology companies such as Google, Facebook, PayPal, Airbnb, LinkedIn and Netflix.

Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.

Expect a healthy mix of hands-on projects, group exercises, case studies, panel discussions and a variety of other forums to teach you how to lead cross-functional teams and build digital products from end to end. We also prepare students for product management interviews and enable them to expand their professional network through access to a private community of thousands of people; including alumni, mentors and hiring managers from top technology companies.

Product School also offers custom corporate training programs for Fortune 500 companies seeking to advance the product management skill sets of their existing teams or onboard new talent.

Committed to building the largest product management community, Product School has published the Amazon’s best-selling book The Product Book, runs The Product Awards ceremony and ProductCon, a multi-city product management conference.

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