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How COVID-19 Affects B2B Relationships: Implications for Management

Actions Panel

Jul 07

How COVID-19 Affects B2B Relationships: Implications for Management

How COVID-19 Affects B2B Relationships: Implications for Management and Research

By CAMACOL, The Latin Chamber of Commerce of USA.

When and where

Date and time

Tue, July 7, 2020, 10:30 AM – 11:30 AM EDT

Location

Online

About this event

Event image

This webinar will focus on Business-to-Business (B2) relationship dynamics from a relationship marketing approach. Topics that will be covered include critical variables of relationships among businesses such as B2B issues, outcomes, informal/formal B2B relationship nature, tensions, termination, betrayal, power, etc., and the complexity of the business relationships in the COVID-19 crisis. Also, it covers the impact of B2B relationship dynamics on business management and research opportunities.

Dr. Ernesto Gonzalez, MBA Business Department Head/Professor at Florida National University

Tags

  • Online Events
  • Online Networking
  • Online Business Networking
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How COVID-19 Affects B2B Relationships: Implications for Management


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CAMACOL, The Latin Chamber of Commerce of USA.

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