This webinar will focus on Business-to-Business (B2) relationship dynamics from a relationship marketing approach. Topics that will be covered include critical variables of relationships among businesses such as B2B issues, outcomes, informal/formal B2B relationship nature, tensions, termination, betrayal, power, etc., and the complexity of the business relationships in the COVID-19 crisis. Also, it covers the impact of B2B relationship dynamics on business management and research opportunities.

Dr. Ernesto Gonzalez, MBA Business Department Head/Professor at Florida National University