How Companies in the Location-Based Entertainment Market Can Leverage the V...

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A company’s ability to deliver a differentiated and premium entertainment experience is increasingly challenging, yet critically important in the location-based entertainment market. Virtual reality and augmented reality (VR/AR) offer exciting capabilities for venue operators, and represent new market opportunities for technology and content suppliers. But, companies aiming to capitalize on this growing market will need to be aware of the possibilities and major obstacles, be bold enough to adopt, and remain agile enough to adapt to the changing market conditions.

“With consumers’ expectations for their entertainment experiences evolving so rapidly, companies are under pressure to respond with immersive and distinctive products and services,” said Alexis Macklin, research manager at Greenlight Insights. “Failure may mean the risk of being left behind.”

As the leading market intelligence firm dedicated to VR/AR, Greenlight Insights analyzes the current and future the use of virtual reality and augmented reality display systems at arcades, entertainment centers, malls, cinemas, theme parks, museums, internet cafes, and other out-of-home venues. Attend this free 45-minute webinar to learn about the disruptions taking place in the location-based entertainment sector.

The 2019 Location-Based Virtual Reality Industry Report provides many more insights. To learn how your company can benefit from this report, email or visit

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