OVERVIEW

HCDC's Office of Innovation & Creativity helps companies grow! We've partnered with two Cincinnati brand marketing experts, Michelle Thompson and Christine Sech, to help you build your brand because it will grow the bottom line. You'll learn practical "How To's" and even leverage Michelle and Christine's Brand Evaluator tool to work on your brand during the session.

WHAT WE'LL COVER

Michelle and Christine will give you access to their brand evaluator tool to help you with a number of things, including:

• Identify if your strategies are Brand Building vs. Brand Diluting
• Leverage brand equity and know your company's points of difference
• How to breakthrough to your customers without breaking the bank

WHAT YOU'll TAKE AWAY

• Identify where your brand stands with their Brand Building Evaluator tool
• Determine when is the right time to make a change, how much, and how to make it happen
• Action 3 steps you can take tomorrow to make progress and build sales

WHY YOU SHOULD ATTEND

Michelle Thompson and Christine Sech, are Brand Building Experts with a passion for helping companies and brands grow. They've joined forces for this training webinar to share their insights on how a brand-led focus elevates the bottom line. They operate Cincinnati based brand consultancy's, BrandSpark and Brave Oak Brand Building, respectively. Throughout their careers in Brand Marketing and Brand Design working with Fortune 100 companies like Procter & Gamble or up and coming challenger brands, they've seen how brand strategy can be viewed as being interchangeable with business strategy and communications. Yet, this assumption actually hinders the ability to create a meaningfully differentiated experience. This online workshop will equip you with actionable brand building strategies you can employ today to build sales tomorrow.

ABOUT THE SPEAKERS

Michelle Thompson - Head of Design Strategy - BrandSpark:

Michelle is an accomplished brand strategist and creative director with over 15 years experience building market leader brands with Procter & Gamble and most recently with start-ups companies through her company, BrandSpark. Michelle understands how to turn brand strategy into creative expressions that inspire consumers to act. She's created memorable brand driven consumer experiences from new product innovation and naming all the way through to package design and advertising including traditional and digital campaigns.

Christine Sech - Brand Building Strategist, Brave Oak Brand Building:

Christine is an innovative brand builder with an entrepreneurial spirit. Her passion is helping companies meaningfully connect with people through actionable brand strategies that enable growth. Her experience spans Brand & Design Strategy, Consumer Insights, and Marketing for Fortune 500 Companies, Non-Profit Organizations and Digitally Native Start-ups.