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How Big Companies Buy Like Women

The Whale Hunters

Wednesday, June 15, 2011 from 12:00 PM to 1:00 PM (EDT)

How Big Companies Buy Like Women

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Holly BuchananThis Whale Hunters call is open to the public. Please feel free to invite other business leaders that you believe would benefit from this call.You must register in order to receive the call-in phone number and participant code!


You're inside a big company and preparing for the next steps in your sales process.  It's time for your team of subject matter experts to meet with "the buyers' table"--that group of people who will influence the big company's buying decision.  This will be a rational, linear process, right?  Wrong!  Join us with our guest Holly Buchanan and learn how to improve your close rate by understanding what B2B buyers and female consumers have in common. 

Featured ExpertHolly Buchanan is the CEO of Buchanan Marketing LLC, a consultancy specializing in marketing to and selling to women and author of the blog Marketing to Women Online.  She is the co-author with Michele Miller of The Soccer Mom Myth- Today's Female Consumer: Who She Really Is, Why She Really Buys. Holly has worked with hundreds of clients including brands like Waterford, GE Healthcare, HP, 1-800-Flowers, American General Life, and Genworth Financial.

She'll be talking with us about how the better we understand how women buy, the better we can understanding the buying process of a big company team. 

Purpose: Why Even B2B Sellers Need to Know How Women Buy



Talking Points:  

  • What are the most important characteristics of how women buy?
  •  How can you avoid stereotyping “the woman buyer”?
  • In what ways do B2B Buyers have similar buying processes to women?
  • Why do you need women on your B2B sales team?
  •  Sell to women without alienating men

If you would like to ask specific questions of Holly, please email your questions before or during the event to

p. 888.355.0270


Have questions about How Big Companies Buy Like Women ? Contact The Whale Hunters

When & Where

Conference Call

Wednesday, June 15, 2011 from 12:00 PM to 1:00 PM (EDT)

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The Whale Hunters

The Whale Hunters is a strategic sales coaching company that helps businesses grow fast by making bigger sales to bigger customers.

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