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How a brand will beat (and help) SEO every day of the week

David McMahon

Tuesday, 30 May 2017 from 17:30 to 20:00 (AEST)

How a brand will beat (and help) SEO every day of the...

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Type End Quantity
Brisbane HUG: Inbound Marketing Brisbane   more info 2h 43m Free  

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Event Details

Can offline activities increase SEO traffic?

With this in mind, it’s got me thinking about how SEO can really benefit from such offline campaigns as TV, newspapers, and display signs.

At next the Brisbane HUG (HubSpot User Group), we will have Elissa Hudson, Content & Campaigns Marketing Manager from HubSpot sharing her insights on how a company who focuses on building brand can enhance their SEO.


Subjects touched on will include:

  • How everything you do as a business affects SEO. EVERYTHING.
  • The point above expanded upon in entertaining slides.

Come and enjoy mouthwatering gourmet pizza and drinks while networking with other entrepreneurs and marketing professionals at the Pineapple Hotel, Kangaroo Point, near the Brisbane CBD. At this HUG, we’ve arranged two locals to share their thoughts on the latest trends for SEO and driving more customers to your website.

Our guest speakers are:

How a brand will beat (and help) SEO every day of the week


Elissa HudsonElissa Hudson,

Content & Campaigns Marketing Manager, HubSpot

With a background in SEO, PR, influencer marketing and content creation to drive traffic for large consumer brands and small businesses in the UK, Elissa now runs demand generation for HubSpot in Australia and New Zealand. Using her in-depth knowledge of all things top-of-funnel, she develops innovative campaigns across multiple channels to drive leads for our sales teams."


Landing Pages Optimisation for Google Ranking

Rodney ArmstrongRodney Armstrong


He has been in the ICT and Web industry for over 20 years working in the retail, wholesale and corporate sectors within a wide and diverse set of management and leadership roles. His passion is building software and system that are allowing customers to work smarter and not harder right down to not even having to look for customers by teaching people how to use technology to create inbound marketing.

Creating The Right Headlines for SEO

Bianca DillonBianca Dillon


A certified inbound marketer obsessed with digital technology, driven to help businesses achieve their goals through customer and data focused digital marketing.  With a passion for telling stories that move people, and experience from the corporate sector to government and not-for-profits.


Who is this event for?

Marketing professionals, SEO consultants, business owners, marketing managers, and anybody interested in learning more about improving marketing efficiencies, SEO, increase web traffic, and competing in the digital economy. 

Brisbane HUG Logo

We are grateful to our sponsors, HubSpot, who are providing the food for the night and your first drink for free. Plus there will be a lucky door prize, so remember to bring along plenty of business cards.

So come and join us at one of Queensland's most famous hotels, just minutes from the Brisbane CBD and the Gabba at Kangaroo Point. Parking is free and there’s plenty of street parking available.

The event location is
Pineapple Hotel
706 Main Street
Kangaroo Point Qld 4169


  • 5:30pm - Networking - Bring plenty of business cards (food & drink provided by our sponsor)
  • 6:00pm - Welcome

  • 6:10pm - Elissa Hudson from HubSpot

  • 7:00pm - Rodney Armstrong - Landing Pages Optimisation for Google Ranking
  • 7:15pm - Bianca Dillon - Creating The Right Headlines for SEO
  • 7:45pm - Stay and continue networking and chat more about inbound marketing :)



What are my parking options?

There’s plenty of free street parking around the event and it's only minutes from the CBD at Kangaroo Point.

What can/can't I bring to the event?

Bring business cards for networking. Networking plays a big role in HUG meetups, and you don’t want to be that inbound marketer who forgets their business cards. Get them ready!

Bring an open mind for learning and sharing. Sitting in the back of the room with your mouth shut the entire meetup is not helpful for anyone. Do yourself a favour and participate. We promise you won’t regret it!

How can I contact the organizer?

You can contact Brisbane HUG Leader on 0414 727 880

Do you have questions about How a brand will beat (and help) SEO every day of the week? Contact David McMahon

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When & Where

The Pineapple Hotel
706 Main Street
Kangaroo Point, QLD 4169

Tuesday, 30 May 2017 from 17:30 to 20:00 (AEST)

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How a brand will beat (and help) SEO every day of the week
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