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How 2 Position Your Brand So It Better Connects & Converts

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Blank Center Televideo Room

Babson College

231 Forest Street

Babson Park, MA 02457

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The Blank Center’s #How2Tuesday series continues on Tuesday, October 8 at 5pm in the Blank Center Televideo Room: How to Position Your Brand so It Better Connects & Converts with Doug Fox!

Doug will tackle the myths and mistakes of startup branding and will conduct a positioning workshop that will help you develop a sharp, audience centric value proposition for your business. During the workshop, you will be coached to inventory and prioritize current messaging, your offering’s strengths, and the audience’s pains/wants/needs/desires, and to map the competitive environment.

About Doug Fox
Passionate brand champion, roaring pink barbarian, and motivating coach, Doug is a proven brand strategist with more than 20+ years of experience successfully building and positioning global brands and businesses. He is especially adept at developing more customer centric value propositions, enabling clients to better connect with their customers.

Doug specializes in taking really complicated offerings and simplifying them down to a very sharp point, addressing the target’s pains/wants/needs/desires. This helps to inspire great creative so companies connect with their audience emotionally before converting them rationally and enables them to get the most out of their channels, so they can penetrate the market deeply, efficiently, and effectively.

Doug’s experience includes technology, CPG, health care, and financial services including Bose, T2 Biosystems, Timex, Lincoln Financial, Hasbro, Eliza Corporation, Hawaiian Tropic, Joslin Diabetes Center, Gillette, SAP, Foster Grant, Fidelity, Staples, and McKinsey, among others.

Doug is an active speaker and mentor in the local startup community in Boston. For several years, he hass been a team leader at MITXUp startup marketing hackathons and at the various accelerators around town, including MassChallenge, TechStars, and iLab. Additionally, he has mentored two grand prize winners at MassChallenge – Voxel8 in 2014 and RailPod in 2013.

What are #How2Tuesdays?:
Want to learn something really practical to get your startup moving in the right direction? #How2Tuesdays are short, workshop style sessions meant to bring you very specific, user friendly instruction on some of the most important things you need to know for your venture. Every Tuesday at 5pm in the Blank Center!

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Blank Center Televideo Room

Babson College

231 Forest Street

Babson Park, MA 02457

View Map

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