Skip Main Navigation
Eventbrite
Browse Events
Organize
Help
Log InSign Up
Menu
Page Content
This event has ended.

Actions Panel

Oct 10

Hooked Workshop (San Francisco - October 10th)

By NirAndFar.com

When and where

Date and time

Thu, October 10, 2013, 6:00 PM – 9:00 PM PDT

Location

Mindjet (in Levi Plaza on Embarcadero) 1160 Battery Street San Francisco, CA 94111

Map and directions

How to get there

Refund Policy

Contact the organizer to request a refund.

Description

Nir Eyal

NOTE: Doors for the event will close promptly at 6pm. Please be on time. Building security will not be available to let you in past 6pm.

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

Nir Eyal, a two-time Silicon Valley entrepreneur and regular contributor to TechCrunch, Forbes, and Psychology Today, has constructed a framework for designing habit-forming products called "the Hook Model." The framework gives product designers a new way for thinking of the necessary components of creating user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive engagement.

Habit design is a super power. If used for good, habit design can enhance people’s lives with entertaining and even healthful routines. If used for evil, habits can quickly turn into wasteful addictions.

Companies need to know how to harness the power of hooks to improve peoples’ lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.

Participants will learn:

- The common design patterns of habit-forming products.

- The stages of habit formation and how to optimize for user retention.

- An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.

- Practical steps for leading a habit design process to ensure your product is used regularly.

Who should attend:

This seminar is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.

About the facilitator:

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, Business Insider, and Psychology Today.

Tags

  • United States Events
  • California Events
  • Things to do in San Francisco, CA
  • San Francisco Business Events
Event ended

Hooked Workshop (San Francisco - October 10th)


Follow this organizer to stay informed on future events

NirAndFar.com

Event creator

Events you might like

  • San Francisco Job Fair October 11, 2023 - San Francisco Career Fairs

    San Francisco Job Fair October 11, 2023 - San Francisco Career Fairs
    San Francisco Job Fair October 11, 2023 - San Francisco Career Fairs

    Wed, Oct 11, 10:00 AM
    San Francisco • San Francisco, CA
    Free
  • Full Moon Sail San Francisco Bay October 2023 Saturday

    Full Moon Sail San Francisco Bay October 2023 Saturday
    Full Moon Sail San Francisco Bay October 2023 Saturday

    Sat, Oct 28, 4:30 PM
    Schooner Freda B • Sausalito, CA
    $129
  • Full Moon Sail San Francisco Bay October 2023 Sunday

    Full Moon Sail San Francisco Bay October 2023 Sunday
    Full Moon Sail San Francisco Bay October 2023 Sunday

    Sun, Oct 29, 5:00 PM
    Schooner Freda B • Sausalito, CA
    $129
  • Full Moon Sail San Francisco Bay October 2023 Friday

    Full Moon Sail San Francisco Bay October 2023 Friday
    Full Moon Sail San Francisco Bay October 2023 Friday

    Fri, Oct 27, 4:30 PM
    Schooner Freda B • Sausalito, CA
    $129
  • San Francisco Job Fair February 16, 2023 - San Francisco Career Fairs

    San Francisco Job Fair February 16, 2023 - San Francisco Career Fairs
    San Francisco Job Fair February 16, 2023 - San Francisco Career Fairs

    Thu, Feb 16, 10:00 AM
    San Francisco • San Francisco, CA
    Free
  • Bollywood Valentines:  Bollywood Night on Feb 10th @ Origin San Francisco

    Bollywood Valentines: Bollywood Night on Feb 10th @ Origin San Francisco
    Bollywood Valentines: Bollywood Night on Feb 10th @ Origin San Francisco

    Fri, Feb 10, 10:00 PM
    Origin • San Francisco, CA
    $15 - $120
  • San Francisco Job Fair May 25, 2023 - San Francisco Career Fairs

    San Francisco Job Fair May 25, 2023 - San Francisco Career Fairs
    San Francisco Job Fair May 25, 2023 - San Francisco Career Fairs

    Thu, May 25, 10:00 AM
    San Francisco • San Francisco, CA
    Free
  • San Francisco Job Fair August 10, 2023 - San Francisco Career Fairs

    San Francisco Job Fair August 10, 2023 - San Francisco Career Fairs
    San Francisco Job Fair August 10, 2023 - San Francisco Career Fairs

    Thu, Aug 10, 10:00 AM
    San Francisco • San Francisco, CA
    Free
  • San Francisco Halloween Club Crawl

    San Francisco Halloween Club Crawl
    San Francisco Halloween Club Crawl

    Fri, Oct 27, 6:00 PM
    Mayes Oyster House • San Francisco, CA
    $5 - $35
  • The San Francisco Halloween Pub Crawl

    The San Francisco Halloween Pub Crawl
    The San Francisco Halloween Pub Crawl

    Tue, Oct 31, 6:00 PM
    Mayes Oyster House • San Francisco, CA
    $5 - $35

Site Navigation

Use Eventbrite

  • Create Events
  • Pricing
  • Eventbrite Boost
  • Eventbrite Mobile Ticket App
  • Eventbrite Check-In App
  • Eventbrite App Marketplace
  • Event Registration Software
  • Content Standards
  • FAQs
  • Sitemap

Plan events

  • Sell Tickets Online
  • Event Planning
  • Sell Concert Tickets Online
  • Event Payment System
  • Solutions for Professional Services
  • Event Management Software
  • Community Engagement
  • Virtual Events Platform
  • QR Codes for Event Check-In
  • Post your event online

Find events

  • Browse San Francisco Events
  • Get the Eventbrite App

Connect with us

  • Report This Event
  • Help Center
  • Terms
  • Privacy
  • CA Privacy Notice
  • Accessibility
  • Community Guidelines
Eventbrite + Ticketfly

© 2023 Eventbrite