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Hooked: How to Build Habit-Forming Products w/ Author Nir Eyal

Product School

Wednesday, October 11, 2017 from 6:30 PM to 8:30 PM (EDT)

Hooked: How to Build Habit-Forming Products w/ Author...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Tickets in Advance
All events are free to Product School Students & Alumni w/ Student Code
Oct 11, 2017 $10.00 $1.54
Tickets at the Door
Will be available on the day of event
Not Started $20.00 $2.09

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Event Details

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Join us for this workshop featuring the author of the book "Hooked: How to Build Habit-Forming Products" to learn about a 4 step process called the Hooked Model. Nir Eyal will share with us this framework that gives entrepreneurs and product designers a new way for thinking of the necessary components in influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter uses to bring users back again and again without depending on costly advertising or aggressive messaging. You will learn practical insights that create user habits that stick and actionable steps for building products that people love.

 

Meet the Speaker: Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design Stanford. Nir is also an advisor to several Bay area start-ups, venture capitalists, and incubators. Nir's last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirandFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

View the Speaker's LinkedIn


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Please note:
- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)
- No refunds unless we have fully canceled the event. Date changes are not included.
- For additional info or questions, send an email to events@productschool.com
- For last minute questions, send a text to: (646) 679 7377

Have questions about Hooked: How to Build Habit-Forming Products w/ Author Nir Eyal? Contact Product School

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When & Where


Marriott Courtyard/Manhattan Central Park
1717 Broadway (54th street & Broadway), Floor LL [lower level], New York, NY 10001
New York

Wednesday, October 11, 2017 from 6:30 PM to 8:30 PM (EDT)


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Organizer

Product School

Product School is an education company that offers Product Management training in San Francisco, Silicon Valley, New York, Los Angeles.


Our instructors are professionals with over 5 years of real-world product management experience working at renowned tech Companies like Google and LinkedIn, and other technology startups. Our students are professionals with over 3 years of experience in technology, business or design roles. 

All our classes are compatible with a regular work schedule and our campuses are conveniently located in each city where we operate.

This is not your traditional lecture class. Expect a healthy mix of group work, one-­on-ones with mentors, and a hands­-on experience building your own digital product from end to end. 

We are connected with local hiring partners and tech companies who are eager to meet our top Product School students.

 

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Hooked: How to Build Habit-Forming Products w/ Author Nir Eyal

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