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Hooked // CPHUX Book Club

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Location

CPHUX Co-working Space

Fruebjergvej 3

2100 Østerbro

Denmark

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Event description

Description

Come and read 'Hooked' with us.

EVENTS OVERVIEW:

Feb 27th // Chapter 1-2 // 1-60
Mar 13th // Chapter 3 // 61-94
Mar 27th // Chapter 4 // 95-134
Apr 10th // Chapter 5-6 // 135-178
Apr 24th // Chapter 7-8 // 179-211


Instead of reading a full book we're dividing it into chapters. This makes it more do-able (for some) to get through the book. At each event, we'll then dive into specific chapters.

After reading each chapter (at home) take some time to write down your key take away/insights. You'll be sharing these at the Book Club event to kickstart each chapter discussion. These insights will be shared at the CPHUX Co-Working Space afterward, for others to learn from the group's combined insights.
Depending on the book, we can do try to do methods or tangible exercises, "Learning by doing".

To attend this event it is required that you've read the chapter(s) for the specific event. You don't have to participate in all events and are welcome to just participate in one, for instance, "Event 3 // Chapter 7-9" if that is the one most relevant to you.

We always have a physical copy of the book we're reading in the CPHUX Co-Working Space. You can't borrow it home with you, but you can read it in the space (for all of those who like to read books but don't have the money to buy it or want to ensure you actually want to own the book)

BOOK INFO:

HOW DO SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN’T PUT DOWN?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

Hooked is not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Hooked provides readers with:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.
  • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.



Read more here: http://www.hookmodel.com/#book

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FINANCIAL TECHNICALITIES :

You have to be a member of CPHUX to get a free ticket for this event. Go to www.cphux.com to become a member. If you're not a member we are in our right to delete your ticket without any further notion.

Non-members have to pay 75 DKK for their ticket.

Tickets can be refunded up to 1 day before the event. (Annoying limitation from Eventbrite.) We do accept that you sell your ticket to third parties, as long as they have written confirmation from the registered participant when being checked in at the door.

CANCELLATIONS:
Cancellations can only be done through Eventbrite, writing the organizer is not a valid cancelation!

Cancel your ticket by going to the Desktop version of Eventbrite, log on, find your ticket and press Cancel Order. (That simple)

NO-SHOW FEE:
There's a 100DKK NO-SHOW FEE for ALL participants.

If you don't show up you'll receive an email with further instructions. Note that after 2 No shows, you'll be blocked from our future event.

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FAQs

What can I bring to the event?
Bring your notebook, a pen, and your awesome self.

Do I have to bring my printed ticket to the event?
No, let's save some trees.

NOTE: There's a 100kr No-Show-Fee!

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SOCIAL MEDIA PERMISSION:
By participating you automatically give CPHUX permission to take photos that may be used for Social Media purposes. In case you do not accept these terms, it is your responsibility to let the CPHUX staff know so we can respect your privacy.

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CPHUX:
CPHUX is a network for professional UX Designers focusing on raising the industry level of UX one professional at a time, that's why we say UP YOUR UX! Our missions are to create transparency around UX design, build a bridge between UX designers and companies and unite designers.

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Date and Time

Location

CPHUX Co-working Space

Fruebjergvej 3

2100 Østerbro

Denmark

View Map

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