Hit Me! An Introduction to Internet Marketing
Wednesday, September 8, 2010 from 9:00 AM to 6:00 PM (BST)
Internet marketing can transform your business. Why? – because it’s cost-effective, affordable, targeted, measurable, instant – and it works!
'9/10 delegates at our last event would recommend the event to a colleague’
Internet Marketing can seem mystifying not only for beginners, but for moderately skilled internet marketers - it is a constantly changing landscape.
"Excellent assessment of the demands and challenges of online marketing. I have been on a huge learning curve and survived! Really valuable day!" Previous Delegate, March 2010.
Perhaps you know you need to understand Internet Marketing but do not have a clue where to begin. If you are running a business, it’s simply not enough to just have a web-site. Your customers need to be able to find the website and then they need to be able to engage with your business online.
Hit Me! An Introduction to Internet Marketing is a one-day Internet Marketing event for business owners, directors and entrepreneurs who want to:
• Get better search engine rankings
• Accelerate their email marketing strategy
• Make sure their business can be found online
• Increase their website traffic
• Increase sales and conversions
• Demystify Online PR• Understand the power tools of Search and Social Media
Our experts and leading practitioners will cover topics including:
• Google rankings
• Email Marketing
• Search engine optimisation
• Link building and popularity
• Pay per click advertising (PPC) vs organic search
• Analytics and website conversions
• Online PR
• Social media and search
John Straw, Online Search Guru & Founder of Influencefinder
John Straw is a 30 year veteran of the advertising and IT sectors who has provided marketing consultancy for more blue chip companies than we’ve had hot dinners (including Audi, Hertz, Rolls Royce, Fiat/Alfa and Cisco). In 2008 John raised $1m finance and launched new search intelligence firm ‘Linkdex’ - one of the largest crowd projects on the web. London and San Francisco-based Linkdex aims to provide an influence map of the web, and a view of how web sites connect with each other. John Straw was recently voted a Top 100 Internet Marketer. His areas of expertise are internet marketing, partnering, search, strategy, Google.
Rob Weatherhead, Operations Director, Latitude Express
Rob is Operation’s Director for leading SME search marketing specialist Latitude Express and BT SearchSmart, a partnership between Latitude and BT which provides search marketing for small businesses across the UK. He has worked in search engine marketing for 6 years after joining Latitude straight from university, and has experience of managing paid and natural search campaigns for all sizes of business. Rob has an in depth understanding of PPC and SEO as well as Affiliate Marketing, Display Advertising and Social Media Optimisation. He also writes on his own personal blog where he discusses all elements of digital media and Internet related topics.
Adam Parker, CEO, Realwire
As CEO of RealWire, Adam Parker has built a very efficient delivery mechanism for the distribution of content from PR agencies. Adam helped start the company with a then teenage Jonathan Dolby in 2000. He’s an ex-PricewaterhouseCoopers chartered accountant and management consultant and has spent a good deal of time and effort scrutinising the make-up of the PR industry and its business model in a bid to better sell RealWire’s services as an outsourced offering.
Claire Nicholson, Founder, Adrenalin
Claire Nicholson is a direct marketing expert who created adrenalin following over 14 years experience working in marketing across the multi channel and technology sectors. She previously co-founded more2, a UK leading integrated data and media marketing agency for leading brands. A passionate team worker with her driven by a desire to help clients inject something different into their campaigns and integrate messages through using the latest marketing techniques and channels.
Charlie Osmond, CEO, Fresh Networks
Charlie is a co-founder of FreshNetworks. He was named London Entrepreneur of the Year in 2004 and, more recently, UK Young Entrepreneur of the Year by Esquire Magazine. Widely recognised as a passionate and thought-provoking speaker, Charlie is guaranteed to bring energy to any event. He knows exactly how to engage an audience and enjoys nothing more than a lively debate. Conference feedback often cites Charlie as "best speaker" at an event. Before FreshNetworks, Charlie's career started at P&G where he worked in their interactive marketing division. He then went on to set up FreshMinds - twice named UK Research Agency of the year. Out of work, Charlie is a keen sailor, part-time triathlete and Venture Partner at Dawn Capital. He is a fellow of the British American Project and a member of the Young Presidents Organisation (YPO). Charlie is one of the main bloggers for the FreshNetworks blog. He is also a social media trainer and occasional blogger for Econsultancy.
Mat Morrison, Media Planner/ Mediaczar
Mat Morrison is a senior digital comms planner and (these days) social media planner and entrepreneur. He has held board director roles, or been a director of his own companies, for over decade. You'd hope that he'd have picked something up by now.
He began his career at digital hot shop AKQA; going on to help set up Tribal DDB London as Commercial Manager then Head of Strategy. Before joining Porter Novelli as Global Digital Planning Director, he founded the digital comms planning agency RMM where (among other clients) he worked for Buckingham Palace.
Nikki Pilkington, Internet Marketing Expert, NikkiPilkington.com
Today, NikkiPilkington.com is a major name in the world of Internet Marketing. Renowned across Europe for our innovative, experienced team of Internet Marketing experts primarily working with SMEs, we’ve made our name by delivering results. Nikki had clearly identified a gap in the online marketplace. She realised something best explained by author Zig Ziglar: “You can have everything in life you want, if you will help other people get what they want.” Nikki Piklington has been helping connect businesses with customers via the Internet since 1994 and she has built a reputation for being the expert that people turn to, when they want to get the most out of their websites.
Mark Shaw is an award winning ex sales guy that advises and trains businesses, and individuals on how utilise Twitter to gain more business & to be effective with their time. Mark has been ranked as high as # 3 in the UK &, #49 in the World for Twitter Elite & has approx 12,500 followers. He has been on radio, published in the media and given talks all throughout the UK in his capacity as an expert on Twitter.
Adam Parker - Online PR: The Future of Search Engine Optimisation?
The distribution of press releases' to all aspects of the online media can enhance your business' online profile in a number of ways. Adam will share examples of successful online PR campaigns and provide insight as to how, you can develop digital media strategies that will deliver positive business outcomes.
Rob Weatherhead - Turning Visitors Into Customers: Widening The Bottom Of The Funnel
With so much focus placed on driving visitors to a website it is easy to neglect considering what they do when they get there and how you can turn more of these visitors into paying customers. Yet a small increase in conversion rates from visit to sale can often be a much simpler way to generate more revenue from your campaigns than looking for new traffic sources. In this session we will look at a number of methods for monitoring and improving website activity and conversion rates.
Claire Nicholson - Accelerate Your Email Marketing Strategy
For many businesses, their email marketing strategy grows organically – an angle is developed, an email is sent, it works, another is sent – whilst this may work – you can get your email marketing working harder and smarter in a shorter time frame by putting a strategic plan in place.
Discover top tips for how to improve your open rates and test your way to success. Get advice on the best time to send your emails; learn about segmentation and targeting; marketing through transactional emails; integrating email with other channels; and other advanced tactics to develop the right strategy for your campaigns across your business.
Charlie Osmond - Social Media Basics
What is the role of social media and online communities? Whether you want to increase sales, gain customer insight or drive innovation, understand, in clear, simple terms, how social media can work for your organisation to give real ROI and measurable results.
Nikki Pilkington - Blogging for Business
This traffic strategy works no matter what kind of site you have – blog, sales page, affiliate site, squeeze page, you name it. It’s also particularly effective in a product launch, or when you’re trying to promote any type of product or services online – your own, or as an affiliate. A presentation on how companies can utilise the phenomenon of blogging to drive more traffic to their website, obtain more leads, build community, and use the blog as a marketing tool. If you are interested in creating more loyal customers, carrying out valuable customer research or effectively communicating your internal expertise easily and inexpensively – this beginners guide to blogging will show you how to achieve results – and fast!
Mark Shaw - 'Twitter is Not Just About Cheese Sandwiches'
Twitter is really getting a massive head of steam up. There are literally millions of people around the world joining on a monthly basis. But does Twitter have any uses for Business? Is Twitter just a social thing? Can Twitter actually help you to drive more website traffic, and with it more revenue for your business? This session by Mark Shaw will cover exactly why your business should be on Twitter.
Mat Morrison - The Social Web: Modelling and Measuring Influence
How do networks of people make decisions? How do ideas spread? Find out how to engage online communities and model and measure 'influence' and whether (after all) this is actually such a good idea.
John Straw - Get to the Top of Google: Increase Your Search Engine Ranking
Search expert John Straw shares his insights and expertise in this not to be missed session. Links are the linkqua franca (sorry) of the Internet - they provide traffic and significantly contribute to better search positions. But all links are not created equal - a link from a site well regarded by Google carries authority. A link from a site well regarded by Alexa carries good potential traffic. The trick is understanding how to filter sites using the right criteria in order to build a target list. Find out how, you can exploit the ‘long tail’ in both organic Search Engine Optimisation (SEO) and for paid search campaigns to increase your search engine rankings and climb to the top of Google.
What other delegates said about our last HitMe! event
An informative one day event to give you the signposts and tools to ensure your business is punching it’s weight online:
9/10 delegates at our last event would recommend the event to a colleague
80% of delegates rated our last event 8 out of 10
OUR EVENTS HAVE HELPED MORE THAN 600 BUSINESSES IMPROVE THEIR ONLINE MARKETING...and is what they have to say!...
"Excellent content and information which helped me enormously"
"The most useful training day I have ever experienced, absolutely relevant, thank you"
"Speakers with clever analogies that really hit the button"
I have written so many useful notes, my hand hurts!
"Excellent assessment of the demands and challenges of online marketing. I have been on a huge learning curve and survived! Really valuable day!"
Call the events team on 0845 5000 328
or email firstname.lastname@example.org for more information
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