Hispanicize HX (SF) presented by Verizon

The Hispz14 Social Tour (Hispanicize HX) lands in San Francisco and with the help of LAM, it will be THE event of the year!

The event will be a creative, multi-industry gathering that will bring Latino/multicultural influencers from social media, blogging, marketing, film and music together to network and discover new ideas.

Together, we will bring diverse industries and social media influencers that have attended Hispanicize Event in the past, or have a strong interest in attending in the future.

Throughout the tour, HX will be showcasing dynamic speakers (TEDXStyle) to briefly speak about a compelling or offbeat topic that can broadly range from topics like creativity, career development, entrepreneurialism, marketing, tech, innovation and social media.

In San Francisco, we have the pleasure to learn from:

Martha-Edith Hernandez - The power of face-to-face customer interviews
Tiq and Nic Chapa - How to Design Human Behavior
Brian Rashid - It's Your Hour

In addition, with the partnership of Latino Startup Alliance, we will host a startup pitch competition where 3 startups will have the chance to pitch and win a spot at the national Hispanicize Pitch competition.

Last but not least, we will have the innovation lounge presented by Verizon, where you'll have the opportunity to learn about innovative products and innitiatives in the mobile sector.

Concluding musical performances by Los Rakas, who's latest single landed on the soundtrack of EA Sports FIFA 2014!

Complementary cocktails will be served by Zacapa Rum. Light appetizers will be served by Eleganza Catering.

Brian Rashid is a motivational speaker and the Founder and CEO of “A Life in Shorts.” His company assists individuals and organizations create their most compelling one minute “pitch,” prepare for public speaking engagements through message creation and delivery, and produces one minute promotional videos. Brian has a J.D. from the City University of New York School of Law. Upon graduation, he led Mayor Bloomberg’s volunteer recruitment, outreach, and training in Manhattan’s Harlem and Washington Heights areas during the Mayor’s re-election campaign. Subsequently, he remained in the Administration as a speechwriter and public liaison for one of the Mayor’s top Commissioners. Brian has created international human rights projects in the Dominican Republic and Argentina. Brian attended Butler University, where he was recruited to play football. He graduated with a bachelor’s degree in Public and Corporate Communications. He currently lives in San Francisco, but his clients, workshops, and speaking engagements keep him global.

Eutiquio "Tiq" Chapa is a Director at Hispanic Heritage Foundations LOFT Institute. He is currently a Mobile UX Designer who helps clients ranging from startups to multi-national companies improve their user experience and mobile app design. Formerly, he co-founded a startup and raised seed funding to utilize Facebook data to connect people around shared causes. Tiq has had the chance to work with the White House Initiative for Excellence in Education for Hispanic Americans, NIKE and the Stanford University Endowment. Tiq graduated from Stanford University in 2011 with a B.A. in Urban Studies. He enjoys Crossfit and played independent minor league baseball post-graduation. His parents are Mexican-American and he was born in Salinas, CA and raised in King City, CA.

Martha-Edith Hernandez is Lean LaunchPad Course Manager at the Haas School of Business, UC Berkeley. She works directly with the UC Berkeley faculty in recruiting and setting up early phase tech startups for success. We teach the Lean LaunchPad curriculum based on Steve Blank's "Startup Owner's Manual." The premise of the course is to teach the participants what constitutes a true customer segment. In order to do this, we require that they do 100 face-to-face interviews with potential customers in 7 weeks. At the end of the 7 weeks we've seen some miraculous pivots and some great breakthroughs. At the end of the 7 weeks we expect the teams to give us a "Go or No Go Decision." They need to decide if this is something they expect to continue full-time and start a real company or if they decide it's not a viable business. The Lean curriculum accelerates the "Fail Fast" methodology. Would you rather spend 7 weeks or 7 years of your life working on a project that may or may not have any commercial viability?

Nic Chapa is the Mobile Team Lead for the Stanford Persuasive Technology Lab. He manages the Mobile Messaging Testbed for the lab, in conjunction with Mobile Commons. Previously, he was the Mobile Community Manager for Plug and Play Tech Center, a start-up incubator. His research has led to working alongside startups pre and post funding, Fortune 500 firms, leading strategy consultancies, carriers, and global handset makers. Nic's intent is to to enrich lives by designing for postive (healthy, peaceful, calming) behaviors, while also empowering others by teaching them the Behavior Design process. He has lent his behavior design expertise to a medical non profit, Anjna Patient Education, aimed at serving free clinics. Also, he was instrumental in refining the user experience for Juntos Finanzas, a company dedicated to helping unbanked Latinos save more money more often. Nicholas graduated with a degree in American Literature and Culture from UCLA.