This workshop will provide business owners and local marketers with the tools and techniques necessary to claim your business listings, optimize your website, and ensure that your business is viewed by the search engines as "important" so that it will be found by prospective customers.
Search engine giant Google has created a new marketing opportunity for local business owners. Business listings within the Google Local Business Center are shown to the right of a map for searches with local intent. In fact, one out of every thirteen searches on Google returns the map.
Do you find your competitors listed in Google, but don't find your own company? Learn the key steps you can take to ensure you are not left behind with the new opportunities Google has made available for your business and find some details in an actual case study done on a local Houston business reaping rewards from local search tactics!
THREE KEY TAKE-AWAYS
Why is local search important, and what can it do for you?
What are the most important steps to take to optimize your listing?
What are the advanced techniques that you can use to win in competitive markets?
Networking Happy Hour at Pearl Bar to follow:
Network with your fellow local marketers at Pearl Bar on Washington after the workshop. Drinks are provided.
4216 Washington Avenue
Houston, TX 77007
When & Where
Houston Interactive Marketing Association
Houston IMA is the interactive marketing, educational and networking organization in Houston. Our mission is to grow Houston businesses through interactive strategies. Visit www.houstonima.org for more information!