Just because you understand the value of high performing homes doesn't necessarily mean you know how to convey that value to your clients.
At this complimentary 2-hour training, you will learn cutting edge "High Performance Real Estate" marketing techniques like:
- Making "invisible" energy upgrades visible to your buyers.
- Talking about energy upgrades in clear, accurate and accessible terms.
- Getting and presenting energy usage data in compelling ways.
Each attendee will receive complimentary resources such as:
- Staging templates
- Suggested language
- High performance real estate checklists
- and more.
While this complimentary 2-hour training is open to the public and there are no pre-requisites to attend, it is recommended only for real estate agents who hold the National Association of REALTORS® Green Designation and/or have extensive experience with high performance homes.
This is a pilot training designed to share advanced marketing techniques specifically for high performing homes. Since this is a pilot, attendees will be asked to share thoughts, impressions and feedback on the material.
Attendees may be contacted periodically after the training to get feedback and gauge the usefulness of the training.
About your trainer: George Kopf
Since 2008, George Kopf has worked to help homeowners live in more comfortable and efficient homes. For the last 2 years, George has been working towards a seamless integration of the home energy and real estate industries.
This complimentary 2-hour training is made possible through generous funding from Energy Upgrade California.
The curriculum and resources are designed and delivered by CLEAResult, an international energy efficiency consulting company.