High-Impact Experimentation | INDUSTRY Virtual Product Workshop

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In the High-Impact Experimentation Workshop, you'll learn how to take your experimentation from good to great.

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If you follow top product leaders, you have probably heard some inspiring stories of product discovery and evidence-based decision making that saves lots of wasted engineering effort and leads to products that delight customers. But often when we try to increase experimentation in our own companies, it isn't the magic bullet we expected.

In this three-hour workshop, you will learn techniques you can use to make sure your experimentation has the impact you need, driving evidence-based product decisions in your organization. Participants will learn:

  • How to use a Pre-Mortem Risk Assessment to identify the most important areas for research
  • How to develop a High-Impact Experimentation Plan that combines qualitative and quantitative research to kickstart your continuous product discovery practice
  • How to use the Built-Learned-Planning Demo to change minds without bruising egos

The workshop is ideal for startup founders, general managers, product leaders, marketing leaders, product managers, product designers, product marketers, user experience designers, user researchers, engineering leaders, data analysts, and other product practitioners.


Holly Hester-Reilly is the founder and CEO of H2R Product Science. Holly has helped startups, high-growth companies, and enterprises like MediaMath, Shutterstock, The Lean Startup Co, and Weight Watchers figure out which product growth opportunities they should pursue and build the product management skill to deliver on their goals. Holly also teaches public and private workshops and has spoken about building high-growth products for events such as Lean Startup Berlin, growth equity firm General Atlantic’s CIO summit, top design and development agency Thoughtbot’s employee summit, ProductTankNYC, The New School, and the Product School.


From the organizers of INDUSTRY: The Product Conference, INDUSTRY Virtual Workshops help product people answer the age old question, “Am I doing this right?”

More than a simple webinar or static course, each INDUSTRY Virtual Workshop is live and highly interactive -- featuring renowned product leaders and subject matter experts facilitating challenging sessions on a range of relevant topics. Just tune in, connect with your facilitator and peers, and get ready to level up your product skills!


  • Choose the workshop that best meets your needs -- with experienced facilitators and product leaders leading each live workshop.
  • Receive the pre-workshop reading materials and assignments. Each workshop is carefully planned, with some including curated pre-workshop assignments.
  • Enjoy a highly interactive and collaborative workshop! Attendance is intentionally limited to give you access to your facilitator and, in many cases, participate in small group breakout sessions.
  • Afterwards, you’ll receive post-workshop materials along with an invitation to attend a special Q&A with your facilitator at a later date after you’ve had time to digest the material.
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