£25

Help Customers Find Your Business - Search Engine Optimisation - Glasgow -...

Event Information

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Location

The Lighthouse

Gallery 2

11 Mitchell Lane

Glasgow

G1 3NU

United Kingdom

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Event description

Description

How do you know there is demand online for your business – could you be barking up the wrong tree? If there is, do you know how many ways your customers can find your business? Or perhaps how you might find them?

Learn how to navigate the world of search engine optimisation, Pay Per Click (PPC) and Google tools that can improve your business visibility.

In this session we will cover:

  • Search engine optimisation (SEO) – in plain English and an easy to follow format with a useful template to use for ongoing SEO tasks
  • Mobile search – how your website may appear or list on mobile devices
  • Organic search versus pay per click (PPC)
  • Google my business
  • Google Search Console
  • Social media advertising


What do you need to bring?

Delegates are asked to bring their own Laptop or Tablet. Don’t forget to bring a power pack.


Who should attend?

Small businesses owners who are managing internal SEO campaigns and/or investing with external suppliers. It’s assumed that attendees will have a website.


What will you learn?

  • Creating and managing keyword research, organic SEO, PPC (AdWords) campaigns
  • Monitoring sources of incoming website traffic and keywords used
  • How to optimise websites for search engines and deliver more traffic via Pay per Click
  • Understand how to monitor and improve website performance


Cancellation Policy

We maintain a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.


This workshop is run in partnership with

This event is aimed at craft and tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.


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Date and Time

Location

The Lighthouse

Gallery 2

11 Mitchell Lane

Glasgow

G1 3NU

United Kingdom

View Map

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