HEC PARIS ALUMNI EAST COAST ANNUAL GATHERING

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French Cultural Services - Library Albertine

972 5th Avenue

New York, NY 10075

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HEC Paris Alumni 3rd American (East Coast) Gathering.

Come and meet your fellow HEC alumni in the US at the French Cultural Services on 5th Avenue.


Part 1 : HEC Dean Peter Todd; STATE OF HEC Q&A

Peter will share his views on the most recent HEC's updates and will be here to answer your questions.

When registering you will be offered the option of asking your questions to Dean Todd.

Part 2 : HEC Prof Gachoucha Kretz; LUXURY RELOADED MASTERCLASS

Gachoucha (Vernimmen Price 2018) will deliver a short masterclass to give you a glimpse of Jouy en Josas best current teachings. (See below for details).

Part 3 : NETWORKING DRINKS:

Enjoy a nice evening with your friends and meet with the HEC teams.


We thank our sponsor BNP Paribas North America for their continuous support


Gachoucha G. Kretz is a marketing strategist with a strong expertise in brand management. She holds a PhD in Marketing (HEC Paris), a Master's degree in Finance (EDHEC), a Master's degree in Corporate Communication and Change Management (CELSA) and a Master's degree in Marketing and Strategy (Paris IX Dauphine). Before taking her PhD, she worked as a consultant at Arthur Andersen and as a marketing associate at TNS Kantar and L'Oréal Paris.

Gachoucha's research and case study interests revolve around offline and online strategic brand management applied to fashion, luxury and beauty and online influence management.

Gachoucha received the Vernimmen Best Teacher Award in 2018.


Oct 16th Masterclass in NYC:

LUXURY RELOADED: Why Artisans are not enough to preserve luxury luster anymore

The luxury industry is facing unseen challenges: digital disruption (new forms of intelligence, big data, innovation, digital vertical brands), sustainability concerns, drive by fashion (accessories, sportswear, conceptual fashion, ugly designs), exponential technological growth, changing consumer trends (younger generations, Chinese wealth, influencers).

Together, let us review how those challenges are shaping the luxury of tomorrow and explain why craftsmanship and artisans by themselves cannot save luxury anymore.

Date and Time

Location

French Cultural Services - Library Albertine

972 5th Avenue

New York, NY 10075

View Map

Refund Policy

Refunds up to 7 days before event

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