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Heart Of The Deal book signing at Barnes & Noble with Real Estate Mogul Ant...

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Barnes & Noble Upper East Side

150 East 86th St, New York, NY 10028

New York, NY 07307

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Anthony Lolli, CEO of Rapid Realty, the award-winning Brooklyn, NY-based real estate brokerage franchise, will be holding a book-signing event at the Upper East Side Barnes & Noble location. On Wednesday, October 25 at 7 pm, Lolli will read from his best-selling book, The Heart of the Deal, as well as speaking in more detail about his story and answering audience questions.


Written in conjunction with Rapid’s longtime Communications Director, and released in June of 2017, The Heart of the Deal is both a touching rags-to-riches story, and an unusually funny handbook for success in the real estate industry, chronicling Lolli’s rise from humble beginnings, growing up poor in Brooklyn, to real estate mogul, investor, and CEO.

Lolli promotes doing business honestly and ethically at all times, and recounts many instances where doing the right thing brought more profits long term. In contrast to the popular belief that business values contradict ethical principles, Lolli stresses that business promotion and concern for others are inseparable.


“Lolli wisely tells his readers in his first sentence that real estate isn’t a way to get rich overnight… Part memoir, part business primer, and part guide for salespeople, this book comprises both professional advice and personal anecdotes from Lolli’s career as a New York City real estate broker and investor.”

–Publisher’s Weekly


“(The Heart of the Deal) charts how a college dropout rose to become the multi-millionaire head of a firm with 800 agents and offices in five states.”

–The Real Deal




For more information, go to: http://theheartofthedeal.com


CONTACT: Chris Redding

489 3rd Avenue, Brooklyn, NY, 11215

(212) 470-2930

chris@rapidnyc@gmail.com

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Barnes & Noble Upper East Side

150 East 86th St, New York, NY 10028

New York, NY 07307

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