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Healthcare Social Media: Perspectives in Practice

Health Is &

Thursday, August 26, 2010 from 1:00 PM to 3:00 PM (EDT)

Healthcare Social Media: Perspectives in Practice

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Health Is Social is excited to deliver its first Webinar on Thursday, August 26th, 2010 at 1:00pm - 3:00pm EST, 10:00am-12:00pm PST, 6:00pm-8:00pm London:

Healthcare Social Media: Perspectives in Practice will showcase the practical perspectives of four pioneers in healthcare social media.


If you've decided that Social Media is here to stay and you're either planning or implementing your social media strategies and presence, but are still figuring out what to do or what more you can do, then you'll want to attend this Webinar.

The purpose of the Webinar is to expand on the theoretical bases of healthcare social media with specific examples and views. Health Is Social believes that social media offers a robust array of possibilities within healthcare, requiring different perspectives on what can be done.

In this Webinar, we cover four of these perspectives: the patient's, the provider's, the healthcare organization's and the professional's (internal staff):

Hospitals, healthcare associations and practitioners interested in developing their online presence are encouraged to attend this Webinar. We believe Social Media goes deeper than just public relations - these new media offer opportunities to improve collaboration, help redesign internal processes and provide novel ways of adding value to all of an organization's information customers.


We have four terrific presenters whose collective knowledge and experience offer a unifying blend of themes in healthcare social media:

Dave deBronkart - Patient Perspective

Dave deBronkart, author of Laugh, Sing and Eat Like a Pig, will provide the Patient Perspective.

An accomplished speaker and writer in his professional life before his illness, Dave is actively engaged in opening health care information directly to patients on an unprecedented level, thus creating a new dynamic in how information is delivered, accessed and used by the patient. This is revolutionizing the relationship between patient and health care providers, which in turn will impact insurance, careers/jobs, quality of life and the distribution of finances across the entire spectrum of health care.

Dave blogs regularly at and actively participates in community discussions on empowering patients. You can follow his wisdom on Twitter by following @ePatientDave.

Bryan Vartabedian, MD, FAAP - Provider Perspective

Dr. Vartabedian is Assistant Professor of Pediatrics at Baylor College of Medicine in Houston, Texas and attending physician at Texas Children's Hospital, America's largest children's hospital.

Beyond practicing as a pediatric gastroenterologist, he has an interest in the evolving role of social media in healthcare. Since 2006 he has been active in the health blogosphere and currently blogs at 33 Charts. As an active speaker, he has addressed the American Medical Association, American Telemedicine Association and the Texas Medical Association on the issue of MDs in social media. He maintains an active presence on a variety of social media platforms and in between patients you can find him on Twitter.  In his free time, he serves as a strategic thinker for the next-generation physician social network, iMedExchange.


Erin Macartney : Healthcare Organization Perspective: Partnering Patients w/ a Healthcare Team

Erin is a public affairs specialist at the Palo Alto Medical Foundation, where she coordinates the social media program, and is responsible for PAMF's Facebook and Twitter accounts and online newsroom. She is also a regular contributor to Ragan's HealthCare Marketing and Communications News. PAMF uses a variety of communications tools to create relationships with patients and further health education by helping people become active partners in their own health and health care team.

Previously, Erin was corporate communications manager at Quintiles, an international bio and pharmaceutical service provider; worked in corporate communications at Amgen, a pioneer and leading company in the biotechnology industry; and as a freelance writer and communications consultant. Erin is active in the #hcsm community and co-founder of HCSM Silicon Valley @hcsmSV. You can follow her on Twitter at @emacartney.

Angela Dunn, Odom Lewis - Professional Development Perspective

Angela Dunn, Director of Social Media & Recruiting for Odom Lewis, helps you navigate social media for your personal and professional brand in healthcare and pharma marketing. Angela has more than twenty years of experience in marketing communications.

In addition to helping place top leadership in healthcare and pharma marketing communications, Angela also helps coach CEOs and senior leadership on social media. She was recently featured on the American Express OPEN forum and interviewed by MSNBC at TWTRCON in NYC. Angela was also among the top 12 bloggers asked to participate in Best Strategic Learning Investment for 2010 for pharma and healthcare marketers. Angela blogs for Odom Lewis and is responsible for their Twitter account @OdomLewis and their newly developed Resource Hub for Healthcare and Social Media professionals on Facebook.

Have questions about Healthcare Social Media: Perspectives in Practice? Contact Health Is &

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