$699 – $1,399

Healthcare Focused Innovation and Strategy Design Learning Lab - Chicago

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222 West Merchandise Mart Plaza

#1230

Chicago, IL 60654

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A healthcare focused Innovation and Strategy Design Learning Lab

Acquire new tools and skills to design Healthcare business models, build value propositions that really sing to your customers, and make your team an aligned, creative force. Join us for 2 days at our Healthcare focused Strategy Design Lab, where you will be trained on multiple strategy design tools and learn by doing. Hospital systems, providers, insurers, associations, device and pharma companies...all aspects of the 'ecosystem' are encouraged to attend.

We take you through a 2-day design journey where you will be part of the "new business" design team that explores, tests, and pitches an innovative idea.

The teams apply design thinking & visual tools that hold complex strategic conversations. We will work in teams of 4-6 people, and you will gain hands on experience with design. New tools, skills, and approach - it is powerful stuff and will turbocharge innovation in your organization.

Program Day 1 - Designing Strategy & Business Model Innovation:

We will start by deploying design tools to create a foundation for innovation – using the Business Model Canvas to analyze how an organization creates value, working with the Context Canvas to uncover opportunities in the marketplace, and building a Vision to orient your future. Who you are, what’s around you, and where you are going – these are the critical pillars for designing a new future.

The afternoon is about creating brand new business model ideas and developing the story that will help you bring others on board. Your group will generate a large portfolio of options, and ultimately build out how the strongest ideas will create, deliver, and capture value. We will end by using powerful design tools to craft a pitch and begin collecting feedback.

Program Day 2 - Designing Relevant Value Propositions:

Having a strong understanding of your customers – an understanding that has been validated through talking with them – is essential to designing offers that resonate. Great value propositions are key to business success, and you will work with your groups to acquire the design templates to build and articulate them.

Extending from the innovative business idea that you developed in Day One, you will uncover the pains, gains, and jobs to be done for your top customer segments. Your design work will be rooted at really trying to get inside your customer’s head - what do they see, hear, feel, and think? What opportunities emerge?



At the end of this fast paced class, you will be well on your way to being a strategy designer. The tools that you will bring back to your organizations include the Business Model Canvas, Context Canvas, Value Proposition Designer, Empathy Map, and the Visual Storyboard.

Who will attend?

This Healthcare focused 2-day Learning Lab is designed for Healthcare professionals who want to use business modeling and value proposition design in his or her Healthcare organization to make strategy, innovation and business development understandable and visual, e.g. (commercial) directors, strategists, (innovation) managers, business developers, consultants, sales managers and marketers.

More information & Registration

  • Day 1: January 30, 2018, gather at 8:00 AM, kickoff at 8:30am, close Day 1 at 4:00 PM CDT.

  • Day 2: January 31, 2018, gather at 8:00 AM, kickoff at 8:30am, close Day 2 at 4:00 PM CDT.

  • Location: MATTER, 222 West Merchandise Mart Plaza #1230, Chicao IL 60654

  • Price : $ 1,399 (standard ticket), $ 1,199 ("go getter"), $ 999 (Group, min 3), $ 699 (start-up) includes workshop materials, light & healthy breakfast, lunch, & high energy snacks on both days.

Contact us for more information: carl.zuhl@dotankdo.com



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222 West Merchandise Mart Plaza

#1230

Chicago, IL 60654

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