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Harvard Coop

1400 Mass Avenue

Cambridge, MA 02138

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Discussion & Signing

"Creative Construction: The DNA of Sustained Innovation"

"Creative Construction "debunks the widely held myth that large companies cannot innovate, only small nimble startups can. Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies (including Johnson & Johnson, GlaxoSmithKline, Microsoft, etc.) and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation. He argues that if large enterprises seem incapable of transformative innovation, it is because we design them and run them that way.

Gary Pisano is one of the world's leading researchers in the fields of innovation, strategy, manufacturing, and competitiveness. He is the Harry E. Figgie Professor of Business Administration and senior associate dean for faculty development at Harvard Business School. He speaks widely at industry conferences and to senior executive audiences and his work has been featured in The New York Times, the Financial Times, Bloomberg, Wall Street Journal, The Economist, Boston Globe, Harvard Business Review, and many more publications.



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Harvard Coop

1400 Mass Avenue

Cambridge, MA 02138

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