THINK: A quiet oasis in the middle of New York’s interior design district
WHAT IT IS: Hästens new East 58th Street Sleep Spa store gives you an intimate buying experience in one of New York’s Interior Design Districts. Considering you spend approximately one-third of your life asleep, it seems only sensible to hold that third up to the same high standards as the rest of your life. Hästens’ new store at East 58th and 3rd Avenue offers a luxurious, intensely personal experience that reimagines how you shop. This quietly intimate store is the perfect stop for decorators and designers. Although engineered for design trade professionals, the store is open to the public and encourages all bed browsers and sleep lovers to experience a Hästens bed away from the clutter of the city. The new store encourages guests to make an emotional connection to the beds by guiding them through four “sleep zones.” Each zone is created to engage, educate, and put guests at ease, allowing them to discover their ideal bed preferences.
- Zone One: Enter the store and catch sight of a single, instantly recognizable Hästens bed with its iconic blue check fabric and logo.
- Zone Two: In the “Heart” section of the store, learn how to achieve the best sleep. Inform yourself with testimonials from the owners of Hästens beds as well as a video on the different features of models, and then get tactile, feeling all the materials that constitute a Hästens mattress. You’ll also have the chance to touch accessories, like down pillows and linens in different firmness and textures.
- Zone Three: The ultimate experience is made at the Hästens “Sleep Spa.” Choose the perfect bed in relaxing, dim light while calming Reiki healing music plays in the background. After removing your coat and shoes at the check-in area, you’ll be given a personal pillow and slippers to take with you as move from bed to bed. Lie down and take a nap in the privacy of a drawn curtain, truly experiencing the pleasures of a Hästens.
- Zone Four: You’ve reached the “Personalization” area. A sales expert will help you choose and personalize your bed to your perfect standards and tastes. After your selection, finish your checkout process in the bed to celebrate your purchase.
The Sleep Spa concept store sells more than beds; it sells a lifestyle revolution. Come discover deeply rejuvenating, restful sleep at this one-of-a-kind retail experience.
WHAT: Hästens East 58th Street Store
WHERE: 202 East 58th Street
(across from the D&D Building at 3rd Avenue)
New York, NY 10022
About Hästens: Celebrating over 160 years of exquisite craftsmanship and design, Hästens is Sweden’s oldest, most revered manufacturer of beds and mattresses. Recognizing the company’s implicit association with “quality products and good sleep,” Hästens received the prestigious, Nordic Signum prize in 2013 for best long term branding. Each bed is handcrafted in the Hästens factory in Köping, Sweden by expert artisans, meticulously assembled using all-natural materials including horsehair, cotton, flax, wool and Swedish pine. Hästens beds allow for ventilation, creating the ideal temperature and perfect environment for a restful night’s sleep. Since 1952, Hästens has been the exclusive supplier of beds and mattresses to His Majesty King Carl XVI Gustaf of Sweden.