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Has Your Logo Lost its Mojo? - Branding Basics for Everyone

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CambridgeSpace @Hundred Houses Society

51 Scotland Road

Cambridge

CB4 1QW

United Kingdom

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We all know that a brand is more than just a logo however it remains a vital visual short cut for expressing who you are and what you do. It has to capture in image form or in distinctive type that which distinguishes you from the herd and to trigger in your audiences a recognition of your business purpose and the values that you represent. On top of this, your logo has to work hard. It usually needs the strength and flexibility to communicate across new and old media and in sizes that vary from being no bigger than a postage stamp (remember them?) to digital billboards.

We're delighted to invite you to this lunch time briefing on branding fundamentals with graphic designer and brand consultant Angie Moyes who will take you through the basics of evaluating your business purpose and deciding if your logo is living up to your expectations. If you don't currently use a logo, Angie will help you figure out when and why it might be time to give it some strategic thought.

Angie has 20 years experience and her impressive client list includes large corporates as well as small businesses. Her portfolio of work includes projects for Abcam, Baker Hughes, BP, Cambridge Network, Cyrus, Grant Instruments, International SOS, One Paper Buildings, The Biochemical Society, The Gurdon Institute, and Socia.
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Date and Time

Location

CambridgeSpace @Hundred Houses Society

51 Scotland Road

Cambridge

CB4 1QW

United Kingdom

View Map

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