$1,875 – $2,175

Harvard Leadership Program

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AMA Executive Conference Center

1601 Broadway

New York, NY 10019

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The PR Council is once again offering its popular Harvard Leadership Program an MBA-style crash-course, focused on key lessons from Harvard Business School case studies, exercises and discussions that focus on compelling and relevant leadership topics. The course is led by Dr. Ashish Nanda, Director of Indian Institute of Management, Ahmedabad and former Harvard Business and Law School professor. This year, the case studies have been retooled for the modern communications arena dealing with disruption, emerging business models and technology thinking.

This program is ideal for agency leaders who are making management/operation decisions and/or running agency teams, and a great opportunity to reward a top performer.

Case Studies will include:

Digital Disruption to Existing Business Models

With topics such as...

  • The New York Times Paywall
  • Bank of America - Mobile Banking

Emerging Business Models Creating and Claiming Value

With topics such as...

  • Google Car
  • Amazon 2016

Social Media and Digital Marketing

With topics such as...

  • Social Strategy at Nike
  • Sephora Direct: Investing in Social Media, Video and Mobile

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Date and Time

Location

AMA Executive Conference Center

1601 Broadway

New York, NY 10019

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