Harmony - A Heart Centered Guide to Business Marketing
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Harmony - A Heart Centered Guide to Business Marketing

Harmony - A Heart Centered Guide to Business Marketing

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Landis Architects/Builders

7059 Blair Road Northwest

Washington, DC 20012

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Harmony law #1: You Can Never Be More than What You Are…

Then who are you? And what part of you is being reflected through your business?

(This is one of the many laws of Harmony that will be explored in this series of workshops.)


This workshop is for those interested in exploring how to create peace in their business practice by utilizing a heart centered business guide called Harmony. Harmony is an organic approach towards product development and business marketing. Harmony will be explored as a collaborative business play-space administered through 4 to 6 workshop cycles facilitated by Harmony creator and coach Vernon. This group welcomes everyone at any stage of business development.


What Will Be Explored:


  • Introduction: Getting to Know you and the Harmony Guide - In this meeting we will get you familiar with the Harmony approach and we will start exploring one of the first principle of Harmony: "You Can Never Be More than What You Are…"

  • Part 1: You, The Business, The Customer - This is the first official workshop of the Harmony approach. In this workshop you will explore how you identify yourself, your business, and your customer. The goal will be to create a clear understanding of how you are branding yourself to the community and to determine if this is creating harmony in your life and in your business.

  • Part 2: Visioning, Facing Your Business Fears - In this session we will began mapping the direction of your business by using a Harmony visioning process. Also, we will explore the fears you have in your business and how you can read what they signal and then use that information to your advantage.

  • Part 3: Communication, Let's Build the Marketing Strategy - In this session you will bring together what you explored in the previous sessions to highlight your brand identity. Then, you will build a short-term and long-term marketing strategy. Utilizing the power of the crowd, you will look at avenues to reach your customers and determine the optimum rate and frequency of executing your marketing plan.

  • Part 4: The Power of Observation, Tinkering - This is the final session, which will explore how to observe the results of your marketing plan. Also, we will look at ways to alter your strategy to be reflective of the feedback you receive from your implementation.


Cost: These sessions are free. Donations are accepted, but only after the end of the last session.


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Landis Architects/Builders

7059 Blair Road Northwest

Washington, DC 20012

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