Live Talks Los Angeles invites you to:
a morning Business Forum with:
Vice President & Research Director
Outside In: The Power of Putting Your Customers
at the Center of Your Business
A senior Forrester Research executive shares how international brands are maximizing customer-centric service to increase profits–and how you can, too.
Thursday, October 4, 2012
7:45am Continental Breakfast
500 South Figueroa Street
Los Angeles, CA 90071
$20 includes breakfast,
$40 also includes Manning's book,
Outside In: The Power of Putting Your Customers at the Center of Your Business
Today, when consumers can easily compare products and pricing, managing their experience of your brand will determine whether your business thrives or fails. Based on more than 14 years of research, Outside In: The Power of Putting Your Customers at the Center of Your Business examines why we live today in the “age of the customer”–and why companies must do more than pay lip service to the idea of pleasing them.
For most industries, customer service is the greatest untapped source of decreased costs and increased revenues. Outside In examines more than 80 case studies from around the world. It breaks down the essential matrix of relationships between a company’s partners, employees and customers that determine the quality of customer interactions.
Join Harley Manning at Live Talks Business to learn how you can move away from the bumper-sticker slogan “focus on the customer” to a self-sustaining competitive advantage.
FORRESTER RESEARCH, INC. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 17 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 29 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. Prior to Outside In, Forrester published the 2008 bestseller Groundswell, and 2010’s Empowered. http://www.forrester.com/
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