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Haptic Brain, Haptic Brand

Sappi, Super Color Digital and Visual Media Alliance

Wednesday, May 27, 2015 from 6:00 PM to 9:00 PM (EDT)

Haptic Brain, Haptic Brand

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Event Details


KEYNOTE

Haptic Brain, Haptic Brand: Communication and the Neuroscience of Touch


SPEAKERS

Dr. David Eagleman Neuroscientist, Author, Creator of PBS’ 6-hour series: The Brain
Lana Rigsby Founding Partner, Rigsby Hull


DESCRIPTION

Haptic Brain, Haptic Brand looks at communications through the lens of neuroscience, exploring how media shape the brain and, consequently, the way a brand is perceived. This session examines haptics—the study of how what we touch shapes what we feel, and explores the science behind why our haptic brains respond so well to haptic brands. We’ll profile companies that have built deep emotional connections by integrating touchable media into branded communications, and offer some guiding principles to use as touchpoints.


THREE MAIN TAKEAWAYS

* "Haptics," the science of touch, is a field exploding with information of critical importance to communicators.

* The brain is built to respond to touch: What we touch shapes what we feel.

* The best communicators incorporate touch (and haptic media) richly in the brand experience.


LINKS

Dr. David Eagleman's TED Talk: Can we create new senses for humans?

Have questions about Haptic Brain, Haptic Brand? Contact Sappi, Super Color Digital and Visual Media Alliance

When & Where


New York
New World Stages - Stage 2
340 West 50th Street (btwn 8th and 9th Avenue)
New York, NY 10019

Wednesday, May 27, 2015 from 6:00 PM to 9:00 PM (EDT)


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Organizer

Sappi, Super Color Digital and Visual Media Alliance

You probably don’t think about paper that much.We do. A lot, actually. We’ve been helping brands harness the power of paper for more than 150 years. Quality paper is a key ingredient to delivering authentic brand experiences. It’s as important to your brand as type, copy, color and photography.

 

Just ask the neuroscientists. From glossy brochures to direct mail pieces, paper can offer unique advantages now more than ever. Your competition might not think about paper that often, either, and it’s a missed opportunity. With Sappi, you can rise to the top of the stack by printing on paper that’s crafted from the highest-quality materials and optimized for exceptional performance.

 

We have it down to an art. Our products are engineered to produce the brightest, most vibrant, yet balanced color, with optimal print contrast for results that pop. Smoother, superior paper helps ensure every piece that goes out to a customer has the same impact—whether you’re printing 100 or 100,000.

Good just isn’t good enough for your brand. Picking the right paper can mean the difference between going to the recycling bin and making a memorable customer connection. Make a stronger statement with Sappi.

Learn more at: www.sappi.com

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