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Haptic Brain, Haptic Brand

Sappi, Super Color Digital and Visual Media Alliance

Wednesday, May 27, 2015 from 6:00 PM to 9:00 PM (EDT)

Haptic Brain, Haptic Brand

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Haptic Brain, Haptic Brand: Communication and the Neuroscience of Touch


Dr. David Eagleman Neuroscientist, Author, Creator of PBS’ 6-hour series: The Brain
Lana Rigsby Founding Partner, Rigsby Hull


Haptic Brain, Haptic Brand looks at communications through the lens of neuroscience, exploring how media shape the brain and, consequently, the way a brand is perceived. This session examines haptics—the study of how what we touch shapes what we feel, and explores the science behind why our haptic brains respond so well to haptic brands. We’ll profile companies that have built deep emotional connections by integrating touchable media into branded communications, and offer some guiding principles to use as touchpoints.


* "Haptics," the science of touch, is a field exploding with information of critical importance to communicators.

* The brain is built to respond to touch: What we touch shapes what we feel.

* The best communicators incorporate touch (and haptic media) richly in the brand experience.


Dr. David Eagleman's TED Talk: Can we create new senses for humans?

Have questions about Haptic Brain, Haptic Brand? Contact Sappi, Super Color Digital and Visual Media Alliance

When & Where

New York
New World Stages - Stage 2
340 West 50th Street (btwn 8th and 9th Avenue)
New York, NY 10019

Wednesday, May 27, 2015 from 6:00 PM to 9:00 PM (EDT)

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Sappi, Super Color Digital and Visual Media Alliance

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