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Happy Hour Roundtable: How To Combine Video & Social To Drive Engagement

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Savvy Cellar Wine Bar & Wine Shop

750 West Evelyn Avenue

Mountain View, CA 94041

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Refunds up to 7 days before event

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How To Combine Video and Social Marketing To Drive Engagement

Join us for a speaker-led panel discussion with:

  • Anne Gherini, VP of Marketing at Affinity
  • Jorge Soto, Co-founder at FirstCut

Session Description

The consumerization of B2B marketing has arrived and it’s powered by social media and video. Learn how Anne Gherini, VP of Marketing at Affinity, uses video and social media to drive leads and see results such as:

  • 33% conversion lift by combining video in paid social strategy

  • 57% lift in social engagement leveraging video

  • 18% increase in lead quality since using video in paid strategy

This panel discussion includes Anne Gherini, VP of Marketing at Affinity and Jorge Soto Co-founder at FirstCut.io. Anne is a B2C brand marketer turned B2B marketer now leading marketing at one of the hottest SaaS CRM companies in Silicon Valley, CA.

Come to this session to discuss:

  1. The Current State of Video and Social Marketing in B2B Marketing

  2. How to Create Video Content for Your B2B Marketing Channels

  3. How to Set Up Omni-Channel ABM Campaigns Using Video

  4. How to Track Attribution Across Your Marketing Channels


Anne Gherini is Head of Marketing at Affinity, a relationship intelligence platform built to expand and evolve the traditional CRM. Affinity has raised $13.5MM led by 8VC, Sway Ventures, Pear Ventures, Great Oaks Venture Capital & Western Technology Investment. Anne is a keynote speaker, a startup advisor to SAP.io and the DMA, an early-stage investor, and columnist and contributor for Inc.Magazine, Huffington Post and other leading B2B media outlets. Before Affinity, Anne held senior level marketing roles at Node.io, a Mark Cuban-backed ABM company, StumbleUpon, Sony, Paramount Pictures and other leading brands.

Jorge Soto is co-founder of Firstcut.io, on-demand, video production services helping sales, marketing, and customer success teams at B2B tech brands worldwide including, Workday, Guru, Monster.com to name a few. Jorge also serves as an advisor to several high-growth startups. Prior to Firstcut, Jorge held senior level roles at Sales Hacker, Node.io, a Mark Cuban backed ABM company, and others.


BMA Roundtables are set in intimate, interactive formats to foster exploration of specific, trending B2B Marketing disciplines. BMA NorCal has a long history of engaging Roundtable events and our series now includes:


Intimate Group of 25 Bay Area B2B Marketers in a cozy, Happy Hour Setting:

- Interactive, Speaker led discussions.
- Trending topics in B2B Marketing.
- SF and Silicon Valley sell-out events, Monthly.
- Registration includes one drink ticket and artisan appetizers.

****Don't forget — seating is limited to 25 attendees. Once the event is sold out, you can't get tickets at the door, so don't get left out!


We thank the following sponsors for making events like this possible


Platinum Sponsor

Platinum Sponsor--www.hushly.com





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Date and Time

Location

Savvy Cellar Wine Bar & Wine Shop

750 West Evelyn Avenue

Mountain View, CA 94041

View Map

Refund Policy

Refunds up to 7 days before event

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