$30 – $50

Happy Hour Roundtable: Fixing the Mid-Funnel

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Savvy Cellar

50 West Evelyn Avenue (at Castro Street)

Mountain View, CA 94041

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B2B Marketing Roundtable

Join us Monday, Nov 13th, for an interactive, Marketing, Happy Hour Roundtable with:


Moderator:

  • Tom Judge, VP of Strategy at Direct Marketing Partners

Speakers:

  • Ann James, Director of SLED Marketing at SAP
  • Deborah Newcomb, Director of WW Demand Generation at Harmonic, Inc.

Topic: Fixing the Mid-Funnel – The New Problem Child

B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine mid-funnel problems and provide tips on how to diagnose and fix them.

Key take-aways:

  • Find out what 58% of CMOs say is the top barrier
  • Learn the stumbling blocks most companies hit, their causes and ways to fix
  • Hear first-hand what SAP and Harmonic are doing to address the issue

Ann James, SLED Marketing Director at SAP

Ann is currently a Marketing Director at SAP supporting the North America State, Local and Education sales team. She has been specializing in field marketing for most of her career and her relationships with her sales team tell the story best.

Deborah Newcomb, Director of WW Demand Generation at Harmonic, Inc. (NASDAQ: HLIT)

Deborah is responsible for the global demand generation strategy and integrated programs that support sales goals. Harmonic is a global technology firm providing cloud and SaaS video delivery infrastructure.

Tom Judge, VP of Strategy at Direct Marketing Partners (DMP)

DMP is a demand gen company that helps B2B firms diagnose and fix their lead-to-sales funnels for sales improvement. Tom heads up the strategy and consulting unit.



BMA Roundtables are set in intimate, interactive formats to foster exploration of specific, trending B2B Marketing disciplines. BMA NorCal has a long history of engaging Roundtable events and our series now includes:

  • Intimate group of 25 Bay Area B2B Marketers
  • Happy Hour Setting
  • Interactive, Speaker-led discussions
  • Trending topics in B2B Marketing

Registration includes one drink ticket to be served by a certified sommelier and artisan appetizers.

****Don't forget — seating is limited to 25 attendees and all events have been sold out since the launch of this series in April 2016. Once the event is sold out, you can't get tickets at the door, so don't get left out. Register today!

Hope to see you there!

The BMA NorCal Happy Roundtable Series includes San Francisco and Silicon Valley events, Monthly.

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Date and Time

Location

Savvy Cellar

50 West Evelyn Avenue (at Castro Street)

Mountain View, CA 94041

View Map

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