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Happy Hour Roundtable: Experiential Marketing + Earned Media as Drivers of...

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Savvy Cellar Wine Bar & Wine Shop

750 West Evelyn Avenue

Mountain View, CA 94041

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Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study

Speaker-led discussion with Shanon (Walker) Fernandez, Head of Brand at Carbon.

Session Description:

Carbon, Inc. had accomplished the seemingly impossible. They had developed a proprietary 3D printing technology that would enable them to manufacture parts that combine strong mechanical properties with a finish that is suitable for an end product. Previously it was possible to have one or the other, but not both. And Carbon could produce it at scale—essential for a true manufacturing regimen.

This wonder product would be inconsequential unless it was put to use—in widespread application.

What you will hear in our roundtable discussion is the story of how Carbon went about generating the buzz for its technology and scored big with Adidas and Vitamix in manufacturing parts for their products.

Carbon knew that their product can be used in a variety of industries at corporations large and small. They have shown ingenuity in getting noticed by these corporations with zero paid advertising.

Join us on April 30 and discover how they used Experiential Marketing as well as owned media and earned media to make this happen. Shanon Fernandez of Carbon will lead the discussion on how they are disrupting a 30-year old industry and will answer your questions.


What you will learn if you come to this session:
1) Setting a KPI framework, based on a minimal budget
2) Best practices for earned marketing channels
3) Content creation, based on audience insights and analytics

Bio:

Shanon Walker

A Silicon Valley native, Shanon Fernandez brings extensive knowledge in general marketing communications and content creation, on both agency and client-side, having lead both product launches and re-branding initiatives across B2C and B2B industries. Working agency side, Shanon’s experience ranges from developing media strategies across technology, travel, healthcare and for-profit education to venturing into Microsoft to lead global media strategy for Microsoft Lumia devices.

Her current role as Head of Brand Marketing at Carbon, Inc., provides the ultimate challenge on being able to create world-class B2B brand and marketing communications within an industry that has not been truly disrupted in more than 30 years.


BMA Roundtables are set in intimate, interactive formats to foster exploration of specific, trending B2B Marketing disciplines. BMA NorCal has a long history of engaging Roundtable events and our series now includes:

Intimate Group of 25 Bay Area B2B Marketers in a cozy, Happy Hour Setting:

- Interactive, Speaker led discussions
- Trending topics in B2B Marketing
- SF and Silicon Valley sell-out events, Monthly
- Registration includes one drink ticket and appetizers.

****Don't forget — seating is limited to 25 attendees. Once the event is sold out, you can't get tickets at the door, so don't get left out!


We thank the following sponsors for making events like this possible


Platinum Sponsor

Platinum Sponsor--www.hushly.com





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Savvy Cellar Wine Bar & Wine Shop

750 West Evelyn Avenue

Mountain View, CA 94041

View Map

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