When marketing builds a strategy that captures customer value, sales enablement can build a complementary deployment and adoption strategy that will most effectively amplify the marketing plan.

Tobias and Hang have successfully partnered at two markets to build a go-to-market plan with Chasm philosophy and seamlessly hand-off to sales for adoption.

Come to this session to learn:

  • How the chasm framework lends itself to a sales enablement
  • How using a selling framework such as Challenger, Miller-Heimen, or Force Management can be leveraged to build market messaging into playbooks