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$30 – $50

Happy Hour Round-table: Funnel Optimization

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Location

Savvy Cellar Wine Bar & Wine Shop

750 West Evelyn Avenue

Mountain View, CA 94041

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Funnel Optimization

B2B marketing is maturing from being focused just on awareness and lead generation to taking responsibility for optimizing each stage of the funnel. But we need to bring an honest understanding of the buyer’s experience to know what to improve and to get alignment with sales. And that means stepping out from behind the algorithm and getting our hands dirty understanding how the humans are wending their way through the buying journey.

Come to this session to network with your B2B Marketing Peers and Learn:

  • How to discover what your buyers won’t tell you and hear how that helped Bay Area SaaS start-ups fix their funnel and continue to grow. It’s not just TOFU anymore!
  • We uncovered what needed to be changed in the long, tortuous purchase cycle to avoid stalled deals and increase conversion rates and close rates.
  • The group will leave with a clear understanding of the 5 steps to fix their full funnel. And it will be fun.


John Eng, ex-CMO of New Voice Media, recently acquired by Vonage for $350M. John has led marketing for global B2B SaaS businesses for over 20 years at companies like NewVoiceMedia, Remix, Tradeshift, a $1B business commerce platform, LinkedIn, Parallels and Microsoft. John has lived and worked in France, China, Singapore and is based in San Francisco.


Wayne Cerullo, Founder B2P Partners. Wayne founded B2P Partners to make B2B marketing more powerful by making it more personal. His passion is to help companies and individuals more effectively and enjoyably serve the people who are their customers. Wayne has helped shape the global marketing communications of IBM, Microsoft, and Intel. At B2P Partners, he has worked with Siemens, Visa, Deluxe, Baxter, and Fireman’s Fund as well as many startups and mid-tier challengers.



BMA Roundtables are set in intimate, interactive formats to foster exploration of specific, trending B2B Marketing disciplines. BMA NorCal has a long history of engaging Roundtable events and our series now includes:

Intimate Group of 25 Bay Area B2B Marketers in a cozy, Happy Hour Setting:

- Interactive, Speaker led discussions.
- Trending topics in B2B Marketing.
- SF and Silicon Valley sell-out events, Monthly.
- Registration includes one drink ticket and artisan appetizers.

****Don't forget — seating is limited to 25 attendees. Once the event is sold out, you can't get tickets at the door, so don't get left out!


We thank the following sponsors for making events like this possible


Platinum Sponsor

Platinum Sponsor--www.hushly.com




NOTE: By registering to attend this event, you give ANA Business Marketing, Northern California consent to include you in any photograph or video that may be taken at the event. Such recordings may capture facial similarities of attendees and may be used for future promotional and revenue generation purposes for the organization.

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Date and Time

Location

Savvy Cellar Wine Bar & Wine Shop

750 West Evelyn Avenue

Mountain View, CA 94041

View Map

Refund Policy

Refunds up to 7 days before event

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