If you’re ready to give your marketing efforts some strategy and structure, this course is for you. A realistic marketing strategy is often the missing piece needed to take a company’s new business development plan to the next level. Unfortunately, many businesses simply do not take the time to develop a plan, and end up spending their time, energy, and precious advertising dollars on tactics that aren’t effectively communicating to their desired customers. If you’re looking to give your business a solid marketing plan that will grow your consumer base and increase sales, then this course is for you.
*Gain valuable guidance and expertise from a marketing professional.
*Enjoy an intimate and tailored learning environment (max four attendees per workshop).
*Understand the benefits of a marketing strategy and why it’s important to the growth of your business.
*Perform a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis in order to develop effective marketing objectives.
*Discuss, identify, and develop your very own unique positioning strategy.
*Break down and outline your target audience and understand the difference between correlation and causality.
*Learn how to build your own marketing committee and run a successful monthly advertising meeting with your internal team.
Business owners, entrepreneurs and marketing professionals looking for inspiration and extra guidance in writing a dynamic marketing plan that will spark significant positive change in your external communications strategy.
Sign up now. (Hurry! Space is limited to only 4 students per class.)
If you spend paid advertising media dollars to promote your business, be sure to consider signing up for “Media Planning and Buying” AFTER you've completed this class because it’s the perfect follow up course to this workshop. In Media Planning and Buying, we'll journey through every available advertising media vehicle and understand the pros and cons of each and what to expect and what not to expect!
*Course includes lunch and water.
*Please bring your laptop so you can write your strategy in class.
“Wow, the marketing strategy class I took with Nicole exceeded my expectations. I have met several marketing experts...and Nicole is the best. She was passionate and committed. She is very smart and knowledgeable and presented a well-structured, real life, approach to marketing. I am inspired by all of the great ideas she gave me and I'm confident my bottom line profit will increase.”
- Laurie MacDonald, President, MacDonald Consultants
"This workshop is a great excuse to review and update your [marketing] plan, and a great opportunity to get personalized insight and feedback from an experienced and more objective marketing professional. If you already had a marketing strategy in place, by the time you leave the workshop your plan will be a stronger and more effective tool for everyday implementation and reference."
- Maria Angelica Yabrudy, Marketing Director, Hispanic Business Initiative Fund of Florida
"Nicole's Marketing Strategy Hands On Workshop was exactly what I needed to get a clear idea of what I was missing and the changes I need to make to increase my revenue. Nicole shows her knowledge and passion by analyzing each individual's profession. I highly recommend this workshop to all professionals looking to increase their sales. Thank you so much for your knowledge, it was definitely worth my investment."
- Elizabeth Valiente, President and CEO of Affordable Insurance of Florida
If you also spend paid advertising media dollars, consider signing up to take Media Planning and Buying AFTER you have completed this Hands-On Marketing Strategy Workshop.
Empower yourself with the knowledge, skills, and information you need to promote your small business correctly. Browse our upcoming class schedule and register for your seat.
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