$119 – $149

Half-day Search Engine Optimization Training

Event Information

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Location

Office Evolution Cherry Creek, Denver

50 South Steele Street

#250

Denver, CO 80209

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Search engine optimization (SEO) is one of the most effective and least expensive inbound marketing strategies available to companies of all sizes nowadays. Optimizing a website to rank naturally (aka organically) on page number one on Google, and other search engines such as Bing and Yahoo needs to be a top priority for local, national and international businesses. Yet, many companies lack the knowledge, resources or time to implement and maintain a successful SEO and digital marketing strategy.

The reward for implementing a winning online marketing strategy can be tremendous and help boost a company’s bottom line to unexpected levels. In this SEO workshop, Chris Raulf, founder of Boulder SEO Marketing and Collin Sutz, Manager of Consulting Services at SocialSEO, will introduce attendees to proven and tested concepts that can be put to work immediately.

Workshop Attendees Will Walk Away Knowing:

  • The big picture: Tactics and strategies to outrank competitors in Google search

  • How to perform SEO keyword research

  • How to implement “agency approved and tested” SEO and digital marketing strategies

  • How to perform an SEO website audit

  • How to measure results


Workshop Agenda

Attendees will be introduced to the “5 Pillars of SEO” concept and get access to various process templates required to execute a powerful digital marketing campaign. The workshop covers the following elements:

  • An Introduction to SEO and Digital Marketing

    • The “5 Pillars of SEO” concept
  • SEO Keyword Research

    • How to research and create an initial target SEO keyword list from scratch
    • Identifying the “low hanging fruit” SEO keywords that are already working in some ways
  • On-page SEO

    • Implementing target SEO keywords on a website, including meta tags and alt tags optimization, hyperlinking, keyword placement, etc.
  • Content Marketing for SEO

    • How to develop a powerful content marketing strategy
    • Content optimization tips and best practices
  • SEO Website Audit

    • Processes, tools and techniques to perform an SEO website audit
  • Social Media Marketing for SEO

    • Social media templates, tools and technologies to support a company’s SEO strategy
  • An Introduction to Off-page SEO

    • An often neglected SEO strategy, attendees will learn why off-page search engine optimization has become an important part of the overall digital marketing strategy
  • Measure and Improve

    • Ways to measure and improve the effectiveness of an SEO campaign
  • Questions & Answers

Is this Workshop Right for me?

This training is a great fit for anyone relatively new to search engine optimization and provides ideas on how to get started or improve an existing digital marketing strategy. Familiarity with Google Analytics and Google Search Console (formerly known as Webmaster Tools) is helpful but not required.

About the Presenters

Chris Raulf, Founder of Boulder SEO Marketing

Chris Raulf is founder of Boulder SEO Marketing, a boutique search engine optimization training and consulting agency located in beautiful Boulder and Denver, Colorado, and London, UK. Chris and his team assist local, national and international clients with all of their SEO, social media, content marketing and online marketing training and consulting needs. Chris has over two decades of hands-on experience under his belt and his international background has helped him become a globally recognized multilingual SEO expert.

Collin Sutz, Manager of Consulting Services at Social SEO

Collin is the National Sales Manager for Social SEO, based in Colorado Springs, CO. Originally from upstate NY, Collin has been living in Colorado for almost 30 years. Collin helps businesses of all sizes determine their best path to navigate the digital marketing landscape. He is well versed in organic SEO, SEM, and Social Media. When he is not focused on helping businesses increase their ROI, he is enjoying life to its fullest with his beautiful wife and two daughters.

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Date and Time

Location

Office Evolution Cherry Creek, Denver

50 South Steele Street

#250

Denver, CO 80209

View Map

Refund Policy

Refunds up to 7 days before event

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