HAE Thought Leadership Writing Incubator

HAE Thought Leadership Writing Incubator

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Online event

Leverage your expertise to boost your industry presence and build your brand by establishing yourself as a Thought Leader.

About this event

HAE, in partnership with The Institute for Thought Leadership (IFTL), has created the HAE Thought Leadership Writing Incubator Program to help aspiring thought leaders find, frame, and write their best stories.

Taught by journalists, this program gives you the skills and mindset you need to share more knowledge in the form of stories. This helps you gain visibility and win the trust of your audience, critical steps in the entrepreneurial process.

The stories you create won’t be blah-blah content. They will be stories born of your thought-leadership niche that help your audience begin to solve some of the highly complex problems they face.

By application only, the program gives you:

  • The ability to write better, faster and with a process that makes writing less “painful”
  • Less time wasted on writing stories that are too academic or technical
  • Skills in articulating value and communicating that value to clients and investors
  • Methodologies and tools to establish a long-term writing and ideation habit
  • The confidence you need to publish your ideas and have conversations with colleagues, clients and investors about them

The incubator kicks-off with a Story Boot Camp taught by Rhea Wessel, during which you’ll write your first article. In the weeks after that, you’ll draft another two articles for your business with the help of your personal story coach who meets with the you twice a month for 1 hour to discuss any blocks you’re having and review your texts line-by-line to help improve them. The program is limited to 20 participants.

Time committment

Online Sessions Weekly: 2 hours a week

Personal Coaching Sessions: 2 Hours a month

Who is this program for

The Thought Leader Writers Incubator for all participants. The only requirement is that we ask all participants to commit to writing three articles. The program is limited to 20 participants.

What to expect

Phase 1 - Gearing Up: Gaining skills and empowerment

  • Write your first draft. (2x3-hour workshops)
  • You will receive a copy of Rhea’s book, Write Like a Thought Leader
  • Self-assessment and set goals

Phase 2 – Gaining Momentum: Establishing a personal thinking and writing practice with story coaching and writing support

  • Let the writing begin. You will draft your articles on your own and then meet with your assigned story coach (twice a month for 1 hour, for 2 months). Story coaching is not simply an editing session. This is where the skills that were instilled during Boot Camp are turned into capabilities.
  • You have the option to visit hosted, drop-in group writing sessions to carve out time for writing and get support o Group writing sessions are a key format for getting words on paper and making sure you cultivate the ideation and writing discipline.

Phase 3 – Program End - December 2022

  • Submit your best article to be judged by our jury of journalists
  • Awards ceremony and feedback session

Applications are due no later than September 28th. Selected participants will be notified via email and provide with a payment link.


  • HAE members: $299
  • Non members: $399.

About Rhea Wessel

Rhea Wessel is a writer and founder and head of the Institute for Thought Leadership.A former finance and tech journalist, she is now focused on training subject-matter experts in the language of story, as well as ideation and messaging for companies. As a journalist, she wrote for the Wall Street Journal, The New York Times and CFAMagazine. More recently in her work for companies, Rhea has written and edited thousands of stories about more than 30 industries. She has worked for companies such as Accenture, Roland Berger, Allianz Global Investors, BASF and Siemens. Rhea is a graduate of Columbia University. Her book, “Write Like a Thought Leader,” was published in 2022.

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