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Manchester Central

Windmill Street


M2 3GX

United Kingdom

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About the event

Hack Central, run by Manchester Central, the city’s international convention centre, and Manchester Digital takes place from Friday 1st - Sunday 3rd November. We want to help to identify new, innovative ways to engage Manchester Central's customers and drive business growth

Manchester Central is keen to work with a team of innovators in the digital space who can take cutting-edge
technology and apply it to its business, in a way that doesn’t currently exist within the events industry.

As a business that sits at the heart of the city, Manchester Central is keen to engage with Manchester’s digital
community, recognising the strength and breadth of skills that exist within the city region.

Register your interest by 16th October.

The brief

Traditionally an ‘analogue’ business, Manchester Central wants to explore ways in which it can expand its existing portfolio of digital business platforms and, importantly, identify new, innovative ways to engage its customers and drive new business transactions.

The customer sits at the heart of this as the venue seeks to continually exceed their expectations. In broad terms, venue customers can be defined as:

  • Event organisers who plan and host events at the venue
  • Exhibitors exhibiting at events held at the venue
  • Visitors attending events at the venue
  • Suppliers to the venue and its clients


- Manchester Central is committed to ensuring that any digital development it adopts meets at least one or more of the following criteria to ensure viability:

  • Enhancing customer experiences
  • Driving new revenues
  • Creating efficiencies

- It should be relevant for the venue to offer the service/activity as opposed to another partner or provider

- ‘Personalisation’ is key; providing flexibility and adaptability for Manchester Central’s broad range of audiences, tailoring experiences based on specific needs and wants

- Manchester Central recognises the need to expand the information it collates on its customers, to include buying habits and behaviour, as well as contact data

- The exploration of artificial intelligence is of interest – how can it be used to enhance customer experiences and interactions with the venue in a meaningful, relevant way?


Manchester Central is keen to identify a viable product idea that can be taken forward as a collaborative venture, with funding assistance provided by the venue.

If such an idea isn't developed during the hack, Manchester Central may choose not to award a winner.

How it will work

You can enter as an individual or in teams of up to four. If you register as an individual, we'll group you together to form a team and introduce you (online) before the day. You'll need to bring your own laptop and any other devices that you want to use. Manchester Central have booked us a great space for the hack and you'll have access to wi-fi, whiteboards, post-its and display screens.

Experts from Manchester Central and relevant stakeholders from the city-region attend over the weekend to help you shape your ideas and to offer their knowledge and insights.



18:00 until 21:00 - brief setting, venue tours, team introductions


10:00 to 17:00 - hack


10:00 to 13:00 - hack

13:00 to 15:00 - presentations and judging

15:00 to 16:00 - prize giving

16:00 to 17:00 - drinks and close

Everyone with energy and ideas is welcome

This will be an inclusive, open and collaborative event.

Please don't worry if it's your first time at an event like this - everyone is welcome and there will be plenty of help and support on offer.

The event is free but capacity is limited to 50, so it is first come, first served.

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Date and Time


Manchester Central

Windmill Street


M2 3GX

United Kingdom

View Map

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