Habit Summit 2017: Behavioral Design Conference

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Mission Bay Conference Center

1675 Owens St.

San Francisco, CA 94158

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Where Leaders in Consumer Behavior Connect and Inspire

At Habit Summit, you’ll connect, reflect, and learn over two days. Day One includes several workshops, allowing you to go in-depth on a particular topic with industry experts. Day Two includes an inspiring lineup of speakers, great refreshments, and plenty of time to mingle with industry leaders and peers. We look forward to another fantastic event.

Habit Summit started in 2013 with the goal of bringing experts from around the world to share best practices and learnings in consumer psychology, design, and behavioral science. Today it draws attendees and speakers from companies around the world, from local start-ups to Fortune 500 executives.

See HabitSummit.com for further details


Day 1 – April 4, 2017

8:00am Registration

9:00am-12:00pm Morning Workshop

12:00pm-1:00pm Lunch Break & Networking

1:00pm-5:00pm Afternoon Workshop

Day 2 - April 5, 2017

8:30am Registration

10:00am-5:30pm Keynote Presentations

5:30pm-7:00pm Cocktail Reception & Networking

(Note: Event schedule and speakers subject to change)

Workshops - Day 1

  • How to Build Habit-Forming Products: In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users? Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products", has constructed a framework for designing better products and will share his years of research in this practical workshop. This hands-on class gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again.

  • Design for Engagement: How To Design So People Take Action: Does your website, software, or app engage your audience? Does it persuade people to take action? Is it so engaging that they want to come back and use it? In this workshop The Team W shares recent research in brain and behavioral science that provides insights into how people think, how people decide, and what motivates people. You will learn how to apply this science to the design of your product so that your audiences will be engaged and motivated to take action.

Keynote Speakers - Day 2

  • Nir Eyal | Best-Selling Author, Hooked: How to Build Habit-Forming Products

  • Nandini Stocker | Conversation Design Lead, Google

  • Jane McGonigal | Best-Selling Author, Reality is Broken and Super Better

  • Irene Au | Design Partner, Khosla Ventures & Former Head of Design, Google, Yahoo, and Udacity

  • Susan Weinschenk | Behavioral Scientist & Author, 100 Things Every Designer Needs to Know About People

  • Carl D. Marci | Chief Neuroscientist, Nielsen Consumer Neuroscience

  • Amy Bucher | Behavior Change Design Director, Mad*Pow

  • Gad Saad | Professor of Marketing & Author, The Consuming Instinct

  • SC Moatti | Best-Selling Author, Mobilized, an Insider’s Guide to the Business and Future of Connected Technology

  • Buster Benson | Product Manager, Slack; formerly Twitter & Habit Labs

  • Gabe Zichermann | Author, Gamification Expert, and Co-Founder of behavior change startup, Onward


Q: Will the Habit Summit sell out?

A: Yes! It always does.

Q: What are my transport/parking options getting to the event?

A: We’re expecting another full house at this year’s event so use public transportation or carpool if possible.
Caltrain: Caltrain riders can exit at the 4th and King Street Caltrain Station. T-Third Metro Line picks up at the 4th and King Street Caltrain Station. Hop off at UCSF Mission Bay Station on 3rd Street opposite the campus.
Parking: Entrance to 1675 Owens Street (Community Center Garage) is next to the Conference Center. Download the MBCC Parking Map for further directions.

Q: Can I get a refund on my ticket or transfer my ticket?

A: Tickets are non-refundable but if you can't make it you can transfer your ticket to a friend or colleague at least 2 weeks prior to the date of the event via Eventbrite. No transfers can be issued for tickets less than 2 weeks before the event.

Q: Can I access the videos online?

A: Sure! We offer Video Access Passes of the keynote presentations at Habit Summit. Simply select the Video Access Pass option and hang tight for login details as they become available.

Q: Will you be filming and photographing on the premises?

A: We photograph, video and audio record our events to share them with others who are unable to attend in person. By entering our event location, you grant Habit Summit the right to use your image, voice, video, quotes, etc. in any educational or marketing endeavors without compensation.

Q: What else should I know?

A: Habit Summit is committed to a harassment-free learning experience for everyone and expects all participants to adhere to our Code of Conduct. We reserve the right to refuse entry. Speakers are subject to change.

  • Nir Eyal

    Nir Eyal


    Hooked: How to Build Habit-Forming Products

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Mission Bay Conference Center

1675 Owens St.

San Francisco, CA 94158

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