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[Guru Lab] Bringing Your Brand to Life!

Move The Crowd

Thursday, May 16, 2013 from 7:30 PM to 9:00 PM (EDT)

[Guru Lab]  Bringing Your Brand to Life!

Ticket Information

Ticket Type Sales End Price Fee Quantity
TPG Academy Participant Ended Free $0.00
TPG Academy Alumni + Special Guest Ended $50.00 $2.24

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Event Details

Unleashed: The Essentials of Branding for Social Entrepreneurs

Thursday, May 16th

7:30-9:00pm EST

Eve Smith is a strategic consultant bridging the gap between business insights, brand strategy and creative storytelling. With a breadth of expertise, she excels at revealing the drivers behind human behavior and macro-market trends, crafting razor-sharp strategy, and bringing that strategy to life through clear, compelling campaigns, inspiring creative and unforgettable brand experiences. A classic interdisciplinarian, Eve’s approach leverages psychology and philosophy, myth and archetype, metaphor and embodiment to move hearts and minds. She’s worked with a range of clients from mission-driven businesses and Fortune 500 companies to innovative non-profits and philanthropic foundations.


In this two-hour interactive workshop led by brand guru Eve Smith, we’ll explore:

  • The Big Picture: a framework and philosophy for understanding brands, and how branding is interconnected with other areas of your business or venture.

  • Success Factors: rules of engagement that can make or break your brand, common pitfalls that plague social entrepreneurs and changemakers, and how set yourself up for success.

  • The Process: an overview of the branding process from planning, research and strategy, to brand identity and beyond, with a deep dive into the essential elements of a Brand Brief (brand promise, key themes, archetype, and more!).

  • Learning By Example: a practical example of a brand challenge, process and solution.

  • Interactive Exercise: begin to articulate your brand step-by-step using an easy-to-follow worksheet, share your ideas and get honest, encouraging direction.

We’ll conclude with an anything-goes, courageous Q&A discussion. 

(This is an invite only event, for more info email us at



Have questions about [Guru Lab] Bringing Your Brand to Life!? Contact Move The Crowd



Move The Crowd

Founded by renowned artist, activist and social entrepreneur, Rha Goddess, Move The Crowd uniquely focuses on urban cultural creatives and innovators who are re-defining what it means to handle our business. With an interdisciplinary curriculum that acknowledges, honors and elevates the whole person, Move The Crowd works with clients to leverage their unique creativity, strengths and passion into tangible, profitable results. Entrepreneurs emerge with the vision to move forward, the knowledge to up their game and the power to achieve their own flavor of success. - See more at:

Get updates on events, special offerings & impact opportunities here.


Move The Crowd provides rigorous entrepreneurial training for next-generation movers and shakers. We help you harness your values, creativity and passion to change the world—and get paid doing it! Our unique methodology works from the inside-out with both mindset and skillset to help you achieve your own flavor of success. How?

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