All businesses need leads to convert to sales. Focus on being founded by customers rather than using mass advertising to reach them. Move your prospects through the marketing/sales funnel and convert them into customers. Delve into tactics for lead generation, using various media channels from social media to e-mail marketing, ending with optimizing and measuring results. Learn how digital marketing has affected traditional lead generation.
During this session, you will learn about how lead generation has changed in the digital world. Learn tactics available for lead generation and how best to understand self-directed buying from customers and its effect on lead generation.
By the end of this session, you will have a better understanding of the new definition of lead generation and how it's used in the digital age. Through a review of the various marketing channels that generate leads (website, search, social media, email, direct mail, event marketing), gain confidence in knowing how to convert leads into sales, and measure effectiveness of various lead generation methods.