The goal of this workshop is to build yourself a bigger or better business. There are only five areas of Marketing and Sales that you should be concerned with.

1. Number of Leads—how many potential clients do you attract?

2. Conversion Rate—how many leads do you convert into clients?

3. No. of Transactions—how many times a year do your clients buy?

4. Average $ Sale—how much do they spend each time they buy?

5. Margins—what is the gross or net margin your business achieves?

At ActionCOACH® we call those the “5Ways”, and massive results are possible by achieving only small improvements in each of these areas. This simple but effective system of evaluating your business in terms of marketing and sales efficiency allows us to benchmark where we are right now for future expansion.

Speaker Bio: Andy O’Brien brings over twenty years of remarkable leadership, business and personal development experience to executives and business owners. Andy’s career as an award-winning business coach since 2011 and 16 years in the building products industry has prepared him in his thought leadership journey.