$20 – $30

Growth & Paid Acquisition: Marketing Strategies for Startups

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Alley Chelsea

119 West 24th Street

2nd floor

New York, NY 10011

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No Refunds

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Acquiring new users is often a pay-to-play game. Some startups lean nearly entirely on paid advertising to access new markets and get the attention of their target consumers. And, for those who find a campaign strategy that works, paid advertising can be a scalable model for early stage growth. For those who find it more challenging, it can be a persistent, distracting and expensive slog.

The bottomline is that paid advertising is not easy; even the experts must learn and discover new strategies for new products and markets.

We have assembled an outstanding group of entrepreneurs and experts to share their stories of successes and failures in paid advertising. We'll discuss their experiences from the nitty gritty of how much you need to invest in an experimental campaign to their perspectives on the ever-shifting paid social channel.

We'll discuss

  • Testing social, search and even offline channels
  • Understanding the changing Facebook & Instagram advertising landscape
  • Exploring emerging channels like Reddit
  • Optimizing ad campaigns
  • Developing copy, landing pages, and more
  • Targeting
  • Preparing a budget
  • Analyzing key metrics & important formulas
  • Reducing churn
  • And much more!


About the panelists

  • Gabby Slome is the Co-founder & CXO of Ollie, a national company that delivers freshly cooked, human-grade food that’s tailored to each dog’s nutritional needs. Launched less than two years ago, they’ve raised $17 million to-date, and Ollie is already the largest canine meal delivery service.
  • Nilton Duque is Head of Marketing & Growth at Cleanly, the country’s leading laundry & dry cleaning service. He leads all aspects of growth at Cleanly across user acquisition, customer retention, brand, and product. Prior to Cleanly, Nilton held leadership roles at high growth companies — including PINCHme (2X membership in <2 years), YOOX NET-A-PORTER (responsible for driving $50M ARR), and GraduationSource (12X Revenue in 3 years).
  • Jim Shook is the CMO of NYC-based fintech company Payability, and founder of Dozen Digital, a digital marketing consultancy with a focus on paid acquisition. Prior to founding Dozen Digital, Jim was an Entrepreneur in Residence at Scout Ventures.
  • Sam Viskovich is the Vice President of Marketing of Reonomy, a national commercial real estate data and technology company. Earlier this year, Reonomy closed their series C, securing nearly $70 million in funding to date. Since beginning his Reonomy career as an intern, Sam has been instrumental in driving the company’s national expansion. Now, Sam oversees all aspects of brand and marketing, as well as sales development.


Schedule:

6:30 - 6:50: Drinks & Networking
6:50 - 7:50: Panel
7:50 - 8:15: Audience Q&A
8:15 - 9:00: More Drinks & Networking




Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, and Techstars. You can find all of our past events and speakers here!

If you have any questions, please email me at danny@stacklist.com.



Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world’s leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies and thought-leadership of Verizon.

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Date and Time

Location

Alley Chelsea

119 West 24th Street

2nd floor

New York, NY 10011

View Map

Refund Policy

No Refunds

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