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Growth Marketing Foundations, Tactics, and Tools | FALCON-X

The Growth Concierge — Guillaume Dumortier

Tuesday, May 29, 2018 at 8:00 AM - Wednesday, May 30, 2018 at 5:00 PM (PDT)

Growth Marketing Foundations, Tactics, and Tools |...

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Early Bird — Solo Workshop (x1 seat) 2 Tickets Ended $1,490.00 $0.00
Team Workshop (x2 seats) 3 Tickets Ended $1,990.00 $0.00

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Event Details

A Growth Hacking Workshop That Actually Achieves Your Business Goals

Take control of your Growth Marketing operations through this unique 2-day workshop that will give you an unparalleled foundation to evaluate, design, implement, test and adopt a Growth Marketing plan for your startup. You will walk away with everything you need as the CMO or acting-CMO in your startup to achieve your growth goals.

What We'll Cover

  • Introduction to Growth Marketing; myths, trends & pillars

  • Message-Audience-Fit; personas, audiences, messaging & tactics

  • Content-Intent-Fit; keywords/ topic universes, thought leadership, video, lead gen., & conversion

  • Conversion-Channel-Fit; event-based vs people-based analytics, Facebook algorithm & pixel, acquisition channel matrix, & social amplification engine

  • Growth Marketing Teams; Skills, profiles, salaries, interviewing, expectations

  • Designing Growth Marketing Plans; ICE brainstorm, formulate experiments, draft experiments models

Take Aways

  • Develop a framework for Advanced Growth Marketing to create a tailored best-in-class marketing strategy

  • Walk away with an ROI-driven marketing strategy, infrastructure, and governance (90-day plan)

  • Structure and confidence when executing Facebook Ads and other social campaigns

  • Know how to build a Growth Marketing team, who to hire, and when

Who Is It For?

  • Solopreneurs who want to establish a sustainable and automated growth marketing model

  • Early stage startup founders who need guidance on how to implement the right framework

  • Growth Managers who want to upgrade their skills

  • Seasoned professionals and executives who want to transition into Growth roles

What They Say About It

  • "Your session was great, and many Fellows have mentioned it being their favorite one from the whole program."— B. RADER, Program Manager @ Startup Leadership Program


  • "The students from the last session absolutely loved your content and actually wanted more time going through practical exercises with the tools you shared with them." — B. CHENG, Program Director @ Hacker Exchange Australia


  • "Guillaume brings a breath of fresh air into the sometimes too traditional marketing atmosphere." — A. KUDELKA, Business Development Director @ Algolia


  • "Guillaume is extremely knowledgeable in digital marketing, excellent work ethics, and very prompt response rate to all my questions, given I am not in the marketing field. He takes initiatives and creates deliverables that are above expectations. Big endorsement from us at 3DHEALS." J. CHEN, CEO @3DHEALS
Have questions about Growth Marketing Foundations, Tactics, and Tools | FALCON-X? Contact The Growth Concierge — Guillaume Dumortier

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When & Where

FalconX Incubator
691 South Milpitas Boulevard
Milpitas, CA 95035

Tuesday, May 29, 2018 at 8:00 AM - Wednesday, May 30, 2018 at 5:00 PM (PDT)

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The Growth Concierge — Guillaume Dumortier

Guillaume Dumortier is a marketing executive with 12 years experience in the tech, telco, retail, and CPG industries. 

He consulted and worked for high-profile companies (Bouygues Telecom, L’Oréal, Red Bull, Danone, Chanel, Kering) as well as thriving venture-backed startups (Algolia) and agencies (ChoYou, Revsquare, Rebellion Lab/ Fabernovel).

Guillaume spent 3 years with Bouygues Telecom in Silicon Valley, where he was responsible for scouting new innovations and develop new business opportunities in media and tech for the Bouygues Group ($32.4B revenue in 2015).

Most recently, he founded The Growth Concierge, a growing marketing agency helping startups get early traction, find product/market fit, refine and map their ideal user profiles, and activate their acquisition channels. Guillaume has spoken on the topic of Growth Marketing extensively around San Francisco and Paris.

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