Skip Main Navigation
Page Content

Save This Event

Event Saved

Growth Marketing Foundations, Tactics, and Tools | FALCON-X

The Growth Concierge — Guillaume Dumortier

Tuesday, May 29, 2018 at 8:00 AM - Wednesday, May 30, 2018 at 5:00 PM (PDT)

Growth Marketing Foundations, Tactics, and Tools |...

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Early Bird — Solo Workshop (x1 seat) 2 Tickets Ended $1,490.00 $0.00
Team Workshop (x2 seats) 3 Tickets Ended $1,990.00 $0.00

Share Growth Marketing Foundations, Tactics, and Tools | FALCON-X

Event Details

A Growth Hacking Workshop That Actually Achieves Your Business Goals

Take control of your Growth Marketing operations through this unique 2-day workshop that will give you an unparalleled foundation to evaluate, design, implement, test and adopt a Growth Marketing plan for your startup. You will walk away with everything you need as the CMO or acting-CMO in your startup to achieve your growth goals.


What We'll Cover

  • Introduction to Growth Marketing; myths, trends & pillars

  • Message-Audience-Fit; personas, audiences, messaging & tactics

  • Content-Intent-Fit; keywords/ topic universes, thought leadership, video, lead gen., & conversion

  • Conversion-Channel-Fit; event-based vs people-based analytics, Facebook algorithm & pixel, acquisition channel matrix, & social amplification engine

  • Growth Marketing Teams; Skills, profiles, salaries, interviewing, expectations

  • Designing Growth Marketing Plans; ICE brainstorm, formulate experiments, draft experiments models


Take Aways

  • Develop a framework for Advanced Growth Marketing to create a tailored best-in-class marketing strategy

  • Walk away with an ROI-driven marketing strategy, infrastructure, and governance (90-day plan)

  • Structure and confidence when executing Facebook Ads and other social campaigns

  • Know how to build a Growth Marketing team, who to hire, and when


Who Is It For?

  • Solopreneurs who want to establish a sustainable and automated growth marketing model

  • Early stage startup founders who need guidance on how to implement the right framework

  • Growth Managers who want to upgrade their skills

  • Seasoned professionals and executives who want to transition into Growth roles


What They Say About It

  • "Your session was great, and many Fellows have mentioned it being their favorite one from the whole program."— B. RADER, Program Manager @ Startup Leadership Program

 

  • "The students from the last session absolutely loved your content and actually wanted more time going through practical exercises with the tools you shared with them." — B. CHENG, Program Director @ Hacker Exchange Australia

 

  • "Guillaume brings a breath of fresh air into the sometimes too traditional marketing atmosphere." — A. KUDELKA, Business Development Director @ Algolia

 

  • "Guillaume is extremely knowledgeable in digital marketing, excellent work ethics, and very prompt response rate to all my questions, given I am not in the marketing field. He takes initiatives and creates deliverables that are above expectations. Big endorsement from us at 3DHEALS." J. CHEN, CEO @3DHEALS
Have questions about Growth Marketing Foundations, Tactics, and Tools | FALCON-X? Contact The Growth Concierge — Guillaume Dumortier

Save This Event

Event Saved

When & Where


FalconX Incubator
691 South Milpitas Boulevard
Milpitas, CA 95035

Tuesday, May 29, 2018 at 8:00 AM - Wednesday, May 30, 2018 at 5:00 PM (PDT)


  Add to my calendar

Organizer

The Growth Concierge — Guillaume Dumortier

Guillaume Dumortier is a marketing executive with 12 years experience in the tech, telco, retail, and CPG industries. 

He consulted and worked for high-profile companies (Bouygues Telecom, L’Oréal, Red Bull, Danone, Chanel, Kering) as well as thriving venture-backed startups (Algolia) and agencies (ChoYou, Revsquare, Rebellion Lab/ Fabernovel).

Guillaume spent 3 years with Bouygues Telecom in Silicon Valley, where he was responsible for scouting new innovations and develop new business opportunities in media and tech for the Bouygues Group ($32.4B revenue in 2015).

Most recently, he founded The Growth Concierge, a growing marketing agency helping startups get early traction, find product/market fit, refine and map their ideal user profiles, and activate their acquisition channels. Guillaume has spoken on the topic of Growth Marketing extensively around San Francisco and Paris.


  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.