San Francisco, California
London, United Kingdom
(1) Growth doesn't happen simply by having a good product
(2) Traditional marketing techniques are often not effective at driving growth online.
There is no one-size-fits all approach that works. The challenge is in the details and figuring out where to focus for your own company.
The Growth Hackers Conference was formed to share learnings from the top growth experts in the world who've pioneered best practices. If you are a tech entrepreneur, marketer, or developer, this conference is for you. Since forming this first-of-its-kind conference one year ago, cofounders Erin Turner & Gagan Biyani have hosted over 700 attendees to learn about this fast-evolving topic with the latest insights.
WHAT WILL I LEARN?
- How does your stage and your type of business impact what you should be doing?
- What should you be measuring?
- Should you form a growth team?
- Should you spend money on paid channels?
Partner, Matrix Partners
VP of User Acquisition Square
Founder & CEO, Qualaroo
Co-Founder, Ooga Labs
VP Growth, Wealthfront
VP Growth, Paypal
Sessions will cover how to identify which growth type to pursue (growing returning users, new users, or monetized users) & how to execute on that goal with different channels & tactics.
Keynote 2: "Growth types, which are right for you now?" a growth framework by James Currier
Growing your returning users
"Lessons learned from LinkedIn" by Elliot Shmukler
"Early stage retention as a test of product/market fit" by Dan Martell
12pm - 1:15pm Lunch: Network with attendees or attend a small group session with a Maven Ventures Growth mentor if you purchase an additional special ticket.
1:15 - 5:30pm Afternoon Sessions Growing your new users
"User acquisition & activation on mobile - insights from Voxer" by Gustaf Alstromer
"Why fixing your UI isn't enough to improve conversions" by Laura Klein
"Conversion optimization" by Sean Ellis
Growing your monetized users
"Factors affecting growth of monetized users at Dropbox" by Ivan Kirigin
Channels & Tactics
"Finding paid channels that work" by Stan Chudnovsky
"How to drive viral user acquisition from zero to 1 million" by Simon Tisminezky
"WOM marketing" by Gagan Biyani
Closing talk: "Why Growing a Startup is like Growing a Retirement Account" by Andy Johns5:30 - Reception: Discuss the day's talks over cocktails
|Date||November 7, 2013|
8am-9am check-in, 9 am - 5:30pm conference, 5:30-6:30pm reception
|Location||Computer History Museum|
|1401 N Shoreline Blvd|
|Mountain View, CA 94043|
|Courtyard by Marriot|
|Refund Policy||Tickets are NOT refundable, but they are transferrable.|
|Want to Sponsor?||Contact Russ Klusas at firstname.lastname@example.org|
|Press Opportunities?||Contact Misha Chellam at email@example.com|