In a fast-changing world, it’s harder than ever to capture—and keep—audiences’ attention. Enter the growth editor, a role that’s popped up from Quartz to the New York Times to Facebook.
Great growth editors keep their organization constantly in the conversation by staying on the pulse of the latest trends and platforms, reaching new audiences and cultivating relationships with existing ones, and analyzing and refining their organization’s growth strategies.
Our Growth Editor Bootcamp will help you foster this essential talent within your own team. Participants will learn how to better listen, analyze, react, and engage audiences of all kinds.
Where: Quartz Headquarters
675 6th Avenue, New York, NY 10011
(between 21st and 22nd Street)
When: Tuesday, February 28, 2017
8:30 AM - 4:30 PM: Bootcamp programming. Breakfast and lunch provided.
4:30 PM - 5:30 PM: Drinks and networking.
What: A one-day Growth Editor Workshop featuring proven practices from The Atlantic, exercises to help you apply the tactics to your own work, and guidance from Atlantic Media editors.
Who should attend: Editors at the helm of an organization’s social media and audience growth strategy. This may include social media directors, audience development leaders, editors, and content creators within any organization seeking to expand reach and impact.
8:30 a.m.: Breakfast
9:00 a.m. -10:30 a.m.: The Growth Editor’s Toolbox: Tactics for Success
Hear how top Growth Editors craft audience growth strategies that capitalize on today’s most powerful platforms and tactics.
10:30 a.m.-10:45 a.m.: Break
10:45 a.m-11:30 a.m.: Clickworthy: Creating Content that Travels on the Social Web
Learn how to choose formats and write headlines that capture audiences’ attention.
11:30 a.m.-12:00 p.m.: Growth Strategy in Practice: Applying it to Your Organization
Apply a step-by-step approach to creating your own growth strategy.
12:00 p.m.-12:15 p.m.: Break
12:15 p.m.-1:00 p.m.: From The Newsroom: Lunch Discussion with Quartz Editors
Hear from audience growth and engagement specialists at Quartz, a sister brand to The Atlantic, and ask your questions.
1:00 p.m.-2:00 p.m.:Pay It Forward: Targeting Audiences with Paid Promotion
Master the intricacies of structuring a successful paid promotion campaign, including expert tips on the tools within key social platforms.
2:00 p.m.-3:00 p.m.: Active Listening: Ride Social Waves That You and Others Create
Join the conversation at the moments that matter most to your audiences by anticipating and responding to trending topics.
3:00 p.m.-3:15 p.m.: Break
3:15 p.m.-4:30 p.m.: Analyze This: Maximize your Content Archive with Smart Resurfacing
Build a foundation of consistent traffic by mining your own analytics to identify what’s worth resurfacing time and time again.
4:30 p.m.: Happy Hour: Networking With Each Other and Our Team
Atlantic Media Strategies (AMS) is the award-winning consulting firm and creative agency of The Atlantic. We help leading brands advance big ideas, engage their audiences, and drive their organizations forward. Our firm was born out of The Atlantic’s transformation from legacy brand to media pioneer. We draw insight from our global client base, our proprietary research, and our “living lab” of Atlantic audiences.
$800 - Standard Full Day Growth Editor Bootcamp Pass