Growth Editor Bootcamp (12/7)
$500 – $1,800
Growth Editor Bootcamp (12/7)

Growth Editor Bootcamp (12/7)

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The Atlantic Headquarters

600 New Hampshire Ave., NW

Washington, DC 20037

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In a fast-changing world, pioneering brands recognize the need to constantly refocus on who their audiences are today—what they want, where they are, and how to build real relationships with them across today’s multitude of platforms—and who they’ll be tomorrow.

Enter the Growth Editor, a role that’s popped up at publications from Quartz to The New York Times to Facebook. Great Growth Editors keep their organization constantly in the conversation by staying on the pulse of the latest trends and platforms, reaching new audiences and cultivating relationships with existing ones, and continually analyzing and refining their organization’s growth strategies. Our Growth Editor Bootcamp will help you foster this essential talent within your own team.

Where: The Atlantic headquarters
600 New Hampshire Ave., N.W., Washington, D.C.

When: Wednesday, December 7, 2016
8:30 AM - 5 PM. Drinks and refreshments to follow.

What: A one-day Growth Editor Workshop featuring proven practices from The Atlantic brand, exercises to help you apply the tactics to your own work, and guidance from a panel of Atlantic Media editors. Final agenda to be announced.

Who should attend: Those responsible for content creation, distribution strategy, and amplification. This may include social media directors, audience development leaders, editors, and content leaders within any organization seeking to expand reach and impact.


8:30 A.M. : Breakfast

9:00 A.M. : The Growth Editor’s Toolbox: Tactics for Success in 2017

  • Hear how top Growth Editors are thinking about the coming year and how they prioritize among the strategies they can use to grow their audiences.

10:30 A.M.: Clickworthy: Creating Content that Travels on the Social Web

  • Learn how to write headlines and select imagery that captures audiences’ attention.

11:30 A.M.: Growth Strategy in Practice: Applying it to Your Organization

  • Apply a step-by-step approach to creating your own growth strategy.

12:15 P.M.: From The Newsroom: Lunch Discussion with Caitlin Frazier

  • Hear from The Atlantic's audience growth and engagement specialist and ask your questions.

1:00 P.M.: Pay It Forward: Targeting Audiences with Paid Promotion

  • Master the intricacies of structuring a successful paid promotion campaign, including expert tips on the tools within key social platforms.

2:00 P.M.: Active Listening: Ride Social Waves That You and Others Create

  • Join the conversation at the moments that matter most to your audiences by anticipating and responding to trending topics.

3:15 P.M.: Analyze This: Maximize your Content Archive with Smart Resurfacing

  • Build a foundation of consistent traffic by mining your own analytics to identify what’s worth resurfacing time and time again.

4:30 P.M.: Inside The Atlantic's Growth Strategy: A Conversation with Bob Cohn

  • The Atlantic’s president shares insight into The Atlantic’s success, and how its editors think about growing and cultivating a community of captivated followers and fans.

5:00 P.M.: Happy Hour: Networking With Each Other and Our Team

About Us

Atlantic Media Strategies (AMS) is the award-winning consulting firm and creative agency of The Atlantic. We help leading brands advance big ideas, engage their audiences, and drive their organizations forward. Our firm was born out of The Atlantic’s transformation from legacy brand to media pioneer. We draw insight from our global client base, our proprietary research, and our “living lab” of Atlantic audiences.


$800 - Full Day Growth Editor Bootcamp Pass

$1,800 - Full Day Bootcamp Pass + Follow-up Coaching with AMS Experts

$500 - Discounted Ticket for Multiple (2+) Nonprofit Attendees

Please secure your spot by registering by December 1.

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The Atlantic Headquarters

600 New Hampshire Ave., NW

Washington, DC 20037

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