In a fast-changing world, pioneering brands recognize the need to constantly refocus on who their audiences are today—what they want, where they are, and how to build real relationships with them across today’s multitude of platforms—and who they’ll be tomorrow.
Enter the Growth Editor, a role that’s popped up at publications from Quartz to The New York Times to Facebook. Great Growth Editors keep their organization constantly in the conversation by staying on the pulse of the latest trends and platforms, reaching new audiences and cultivating relationships with existing ones, and continually analyzing and refining their organization’s growth strategies. Our Growth Editor Bootcamp will help you foster this essential talent within your own team.
Read my latest article for additional insight into the growth editor role.
Where: The Atlantic
60 Madison Avenue, New York, NY
When: Wednesday, December 14, 2016
8:30 AM - 5 PM. Drinks and refreshments to follow.
What: A one-day Growth Editor Workshop featuring proven practices from The Atlantic brand, exercises to help you apply the tactics to your own work, and guidance from a panel of experts. Final agenda to be announced.
Who should attend: Those responsible for content creation, distribution strategy, and amplification. This may include social media directors, audience development leaders, editors, and content leaders within any organization seeking to expand reach and impact.
8:30 A.M. : Breakfast
9:00 A.M. : The Growth Editor’s Toolbox: Tactics for Success in 2017
Hear how top Growth Editors are thinking about the coming year and how they prioritize among the strategies they can use to grow their audiences.
10:30 A.M.: Clickworthy: Creating Content that Travels on the Social Web
Learn how to write headlines and select imagery that captures audiences’ attention.
11:30 A.M.: Growth Strategy in Practice: Applying it to Your Organization
Apply a step-by-step approach to creating your own growth strategy.
1:00 P.M.: Pay It Forward: Targeting Audiences with Paid Promotion
Master the intricacies of structuring a successful paid promotion campaign, including expert tips on the tools within key social platforms.
2:00 P.M.: Active Listening: Ride Social Waves That You and Others Create
Join the conversation at the moments that matter most to your audiences by anticipating and responding to trending topics.
3:15 P.M.: Analyze This: Maximize your Content Archive with Smart Resurfacing
Build a foundation of consistent traffic by mining your own analytics to identify what’s worth resurfacing time and time again.
Atlantic Media Strategies (AMS) is the award-winning consulting firm and creative agency of The Atlantic. We help leading brands advance big ideas, engage their audiences, and drive their organizations forward. Our firm was born out of The Atlantic’s transformation from legacy brand to media pioneer. We draw insight from our global client base, our proprietary research, and our “living lab” of Atlantic audiences.
$800 - Full Day Growth Editor Bootcamp Pass
$1,800 - Full Day Bootcamp Pass + Follow-up Coaching with AMS Experts
$500 - Discounted Ticket for Multiple (2+) Nonprofit Attendees