What does it mean for a brand to be part of a community? Community-centric companies have shown to have a more loyal customer base and stronger sales patterns, even during challenging economic times. But how does a brand adopt a true community mindset across its organization? How can community become part of a company’s culture to build meaningful relationships with its customers?
Al Perkinson, vice president of marketing for Costa Sunglasses, one of the fastest growing sport performance sunglasses brands in the world, will share how he’s successfully implemented an integrated community program as part of the company’s growth strategy.
Targeting anglers and outdoors enthusiasts, Costa has kept a laser-beam focus on its community strategy, and has seen sales increase more than 20 percent each year for the past 10 years.
By using Costa’s success story and learning lessons, Al will give specific examples of how brands too can identify where their target consumers are and how to implement their own community-based growth strategy.