$79 – $89

Grow your business & customer relationships with strategic Content Marketin...

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Pensacola Little Theatre

400 South Jefferson Street

Pensacola, FL 32502

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Refunds up to 1 day before event

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What is Content Marketing?

Content Marketing is far more than just a marketing buzzword. It’s the only way to market your business today. The way people do business and seek information has changed forever. The customer is in control.

You need to be found by the right people at the right time, as a helpful resource to help them solve a challenge. It’s (beyond) time to transform how you communicate with customers and share your expertise or become lost in the abyss of search rankings.

Our featured speaker for the workshop is Debbie Willaims co-founder and Chief Content Officer of SPROUT Content, an award-winning content marketing agency with offices in Pensacola, FL and Denver, CO.

Founded in 2010, SPROUT Content is a Platinum level HubSpot inbound marketing agency partner, ranking the agency in the top 3% of partners worldwide.

Prior to founding SPROUT Content, Debbie worked for 10 years as a senior level creative marketing writer in-house at beauty and luxury brands, and at agencies and magazines in NYC.

Debbie is the co-author of the book Brands in Glass Houses: How to Embrace Transparency and Grow Your Business Through Content Marketing. She also writes for industry sites like Forbes and the Content Marketing Institute. Debbie earned a BA in English from Seton Hall University. Originally from New Jersey, she lives in Pensacola with her husband and two daughters.

Debbie will share the information you need to develop a strategic Content Marketing plan which will grow your business. Originally from NJ/NYC, Debbie launched her career in the PR agency world in New York building a successful 10-year career with top agencies and brands including:

  • beauty.com
  • Hearst Magazines
  • Maybelline.com
  • Grey Advertising
  • Fragrance Brands;
  • Marc Jacobs, Givenchy,
  • Michael Kors


Join us at the workshop and you will leave the session:

  • Understanding what content marketing is and how it works
  • How to develop a content marketing strategy based on goals
  • Creating and using true buyers personas
  • Basic understanding of search and using organic SEO
  • Ideas for developing a strategic editorial calendar and funnel mapping the buyer’s journey
  • Tools and tactics to analyze your site and metrics to turn your content marketing plan into a lead generating inbound marketing funnel
  • The inspiration to stop talking about “you” and start talking in the voice of your customer

Every attendee will be given a copy of Debbie's book, "Brands in Glass Houses" as well as:

  • Template and Subject Matter Interview Questions to create buyer personas
  • Editorial content calendar template
  • Basic Keyword Research Review
  • Mapping the buyer’s journey

Who should attend?

This session will be useful for all business owners, leaders and anyone in marketing.




  • Debbie Williams

    Debbie Williams

    Co-Founder Sprout Content

    Chief Content Officer


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Date and Time

Location

Pensacola Little Theatre

400 South Jefferson Street

Pensacola, FL 32502

View Map

Refund Policy

Refunds up to 1 day before event

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