This amazing workshop takes small business owners, sales & marketing professionals, and non-profit leaders on a deep dive into cinema's most popular stories to better understand the needs & desires of your ideal customer.  If you're looking for ways to better engage and retain existing customers, or you're preparing to expand into a new market, this workshop is for you.

What You'll Learn:

• The four parts (or "Beats") of every story
• Age-old storytelling principles that ignite customer engagement
• How to build a compelling Customer Narrative
• Why you are NOT the star of your business’ story