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Grow your Accounting Business: Heather Townsend & Practice Ignition

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Location

The Games Room

The Ampersand Hotel

10 Harrington Road

London

SW7 3ER

United Kingdom

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Refunds up to 7 days before event

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How much easier would your life be as an accountancy firm owner if you could guarantee the quality of the leads you generate? Perhaps you struggle to get the larger clients through the door? Or maybe your problems are with price-sensitive clients or only getting leads to property landlords, one man bands and sole traders. Or maybe your diary and stress levels would become slightly less overwhelming if clients quickly signed up rather than taking forever to decide to come on board.


And let’s be really honest here, your future income and capital value of your firm will rely heavily on how well you can win these bigger and better clients.


Just think how good it would feel if you could get prospects turning up who were (a) hungry to buy and (b) wanting to buy your top package AND advisory services. No more scrabbling around trying to make a profit out of small-fry clients.


But once you’ve won a client do you get a sense of dread? After all, onboarding new clients can be a very labour intensive procedure. Get onboarding wrong and at worse, you will lose a new client, and at best you will have a mini-crisis at a key deadline when you realise you don’t have the all the right authorisations and data.


But when it comes down to it very often our problems with winning bigger and better clients come from these three areas:

  • Getting the right messages to prospects so we attract in potential bigger and better clients - no more contractors, sole traders, one man bands or property landlords

  • In our conversation with prospects getting the sales process right so they turn up willing and ready to spend BIG - rather than beating you down on price in the sales meeting

  • Onboarding them efficiently but in a way which impresses them so much they want to spend more with you and your firm. The first 90 days is where you will have the biggest opportunity to upsell more services to your client.


That's why we are jointly running a physical half-day workshop on the 3rd October in London (South Kensington) on your sales process AND onboarding process.


Unlike many workshops, for accountants, this workshop is going to be a real 'how-to' workshop. In the workshop, we will be sharing scripts, best practice process maps and real tips from successful accountancy practices, so you can quickly and easily replicate what you have learnt in the workshop back in your practice.


If you attend this workshop you will learn:

  1. The 3 mindset shifts you will need to make to win bigger & better clients

  2. How buyer behaviours have changed over the last ten years and what this means for your business development activities

  3. How to use best practice in your firm’s sales process in order to nurture your leads so they are ready to buy your top package & advisory services from your firm

  4. The exact words and phrases to use in the sales meeting in order to get your clients to buy more than just compliance services

  5. How to use technology to reduce the time it takes to onboard your new clients by at least 50%

  6. How other firms are using Practice Ignition to virtually eliminate manual input from their onboarding process

  7. Other tips, tricks and tools to streamline the client onboarding process


We will also be giving away to everyone who attends the workshop the following tools, scripts and process maps:

  • The Accountant Millionaires' Club Simple Quoting Tool you can use to quote live in the meeting with prospects. Club members have been successfully using this to win clients worth over £500 per month.

  • Scripts for your team members to pre-qualify telephone, email or walk-in enquiries.

  • A script to run the 'perfect' sales meeting to make sure you don't miss any business there is to be won

  • A best practice on-boarding process which you can replicate in your practice

  • Professional brochures and proposals designed to win you more business

  • An ideas sheet with over 30+ tried and tested ideas to wow your clients so they can't help but become your best sales team

  • A physical copy of The Accountants Millionaires' Club book

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Date and Time

Location

The Games Room

The Ampersand Hotel

10 Harrington Road

London

SW7 3ER

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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